Consumer Insights Specialist

About the role

Welcome to Whataburger Careers!

Our Flavor — Why Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Consumer Insights Specialist, you'll turn consumer, category, and market intelligence into meaningful business recommendations that help shape menu innovation, marketing strategies, promotional effectiveness, and operational decisions. By uncovering what matters most to our customers, you'll help drive business performance and enhance the Whataburger experience.

In this role, you'll embody our values by Making a Difference through actionable insights that influence key decisions, Serving with Heart by championing the voice of the customer, Winning as One through close collaboration with cross-functional partners, and Moving Forward Boldly by leveraging data and research to identify emerging opportunities and fuel continuous growth.

Day-to-Day Ingredients — Responsibilities

As a Consumer Insights Specialist, you will

• Lead qualitative and quantitative research projects from design through reporting
• Translate business challenges into clear research objectives and learning plans
• Design surveys, discussion guides, and other research methodologies
• Analyze consumer, category, competitive, and market data
• Identify trends, opportunities, and emerging consumer behaviors
• Synthesize complex findings into actionable business insights
• Develop compelling presentations and recommendations for stakeholders
• Partner with Marketing, Operations, Finance, and R&D teams to address business needs
• Manage research timelines, vendors, deliverables, and communications
• Ensure research quality, data integrity, and methodological rigor
• Support strategic decision-making with consumer-centric recommendations
• Monitor industry trends and competitive activity to inform business strategies

The Sauce — Pay & Perks

As a Consumer Insights Specialist, you will receive

• Competitive Weekly Pay
• Bonus Program
• 5 weeks of PTO Starting on Day One
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental, and Vision Benefits
• Short-term and Long-term Disability Benefits
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents also eligible) and Hardship Grant Assistance
• Discounted Meals for You and a Guest
• Cell Phone Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

As a Consumer Insights Specialist, you must have

• Bachelor's degree or equivalent work experience
• 2+ years of experience in consumer insights, market research, analytics, or a related field
• Experience conducting qualitative and quantitative research
• Proficiency in survey design and research methodologies
• Strong analytical and data interpretation skills
• Experience translating research findings into business recommendations
• Advanced presentation and storytelling skills
• Strong project management and organizational abilities
• Ability to manage multiple priorities in a fast-paced environment
• Excellent written, verbal, and interpersonal communication skills
• Proficiency with Microsoft Office applications, especially PowerPoint and Excel

Extra Toppings — Desired Experience

As a Consumer Insights Specialist, we prefer you to have

• Experience supporting consumer-facing, retail, restaurant, QSR, or hospitality brands
• Familiarity with syndicated research and market intelligence platforms
• Experience working with consumer segmentation and brand health studies
• Working knowledge of statistical analysis techniques
• Experience partnering with cross-functional business teams
• Curiosity for consumer behavior, marketplace trends, and emerging insights
• Ability to transform data into clear, persuasive business stories
• Experience managing external research suppliers and agencies

Where & How You’ll Work

• This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays.
• In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities.
• The work environment is fast‑paced and requires sound judgment, strategic thinking, and strong collaboration skills.

• Full‑time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.
• *Eligibility rules may apply to specific benefits
• 300 Concord Plaza Dr San Antonio TX 78216-6903