Consumer Product Marketing Manager
- Location
- New York, NY · On-site
- Job type
- Full-time
- Level
- Senior
- Experience
- 8+ years
- Education
- Bachelor's degree
- Listed
- 14 days ago
Skills & highlights for this role
- Marketing or product strategy experience
- Product marketing experience partnering with product teams
- Large-scale consumer go-to-market strategy
- Full-funnel campaign development and measurement
- Cross-functional collaboration with Brand, Communications, Policy, and Legal
- Executive presentation and decision facilitation
- Project management in fast-moving environments
Also useful
- Launching first-to-market or emerging technology products
- Responsible and ethical AI practices
- Global marketing experience
- Experience with privacy, policy, or security-impacting products
- Copywriting and creative team collaboration
About the role
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- Consumer Product Marketing Manager
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We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs and drive complex cross-company initiatives.
This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. If you are a strategic, consumer-focused marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.
Consumer Product Marketing Manager Responsibilities
- Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we’re deepening audience understanding and delivering user value
- Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging
- Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers
- Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development
- Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a principled approach
- Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement
Minimum Qualifications
- Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience
- 8+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function (partnering with product and/or engineering teams to represent market requirements)
- 2+ years experience in Product Marketing, partnering closely with Product teams in development process
- Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products
- Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns
- Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management
- Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams
- Project management experience in fast-moving environments, working with different functions, showing judgment on assessing and solving problems
Preferred Qualifications
- Experience launching innovative, first-to-market products or services, emerging technologies or new product categories
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Global marketing experience and knowledge of varied societal, social and business landscapes
- Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing
- Experience copywriting and working with creative teams
- A passion for Meta’s portfolio of products and its mission to build the future of human connection and the technology that makes it possible
- Understanding of consumer mobile app and technology landscape both in the U.S. and internationally
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience launching and scaling consumer hardware devices and/or physical goods
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $130,000/year to $188,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
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From Meta's careers page, first listed on Rolev.ai on October 27, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
Where is the Consumer Product Marketing Manager job at Meta located?
This Consumer Product Marketing Manager position at Meta is located in New York, NY (On-site). Always check Meta's application page for specific state eligibility or relocation policies.
What qualifications are required for Consumer Product Marketing Manager at Meta?
For the Consumer Product Marketing Manager role, Meta highlights 8+ years of relevant experience; a bachelor's degree; experience with Marketing or product strategy experience, Product marketing experience partnering with product teams, Large-scale consumer go-to-market strategy, Full-funnel campaign development and measurement, Cross-functional collaboration with Brand, Communications, Policy, and Legal, Executive presentation and decision facilitation. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Consumer Product Marketing Manager position at Meta?
This listing links directly to Meta's application page. You can apply directly on Meta's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.