Content Creator, FloBikes

About the role

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners.

FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

The Role

FloSports is looking for a Content Creator to help lead the day-to-day content strategy and execution for FloBikes.

This is a highly hands-on role for someone who deeply understands cycling and knows how to turn live events, athletes and storylines into content that grows our audience and drives fans to watch on FloBikes.

You should be a subject matter expert in cycling, understand what fans care about throughout the racing calendar and know how to identify the athletes, rivalries and narratives that can make an event feel must-watch. Just as importantly, you should be a strong social content creator who is comfortable working in real time during live events, clipping and publishing key moments and then continuing to maximize those events long after the live broadcast ends.

While this role will primarily focus on FloBikes, you will also regularly contribute to priority events and initiatives across the broader FloSports portfolio.

Responsibilities

• Own the day-to-day social content strategy and execution for FloBikes
• Create content plans around our live programming and storylines with the goal of driving viewership and subscription signups
• Identify compelling narratives before major events and build content that gives fans a reason to watch
• Actively cover live events in real time by identifying key moments, clipping live broadcasts and quickly publishing content across social platforms
• Maximize FloSports’ live event library by turning full-event replays into highlights, short-form clips, compilations, athlete-focused content and other formats that extend the life and reach of each event
• Manage FloBikes social channels, including publishing, programming and day-to-day content decisions
• Develop a strong understanding of what content drives awareness, engagement, live-event viewership and subscription conversion
• Use performance data and audience insights to refine content strategy and identify opportunities for growth
• Look for opportunities to increase social and video monetization while keeping audience growth and subscription acquisition as the primary focus
• Assign and coordinate work with freelancers, contributors and other external resources as needed
• Collaborate closely with marketing, design, production, rights, sales and other FloSports teams around major events and company priorities
• Support priority events and content initiatives across other FloSports verticals when needed
• Maintain strong editorial judgment, accuracy and quality across all published content

Knowledge, Skills and Abilities

• Deep knowledge of professional cycling, including athletes, teams, events, disciplines, major storylines and cycling culture
• Strong experience creating social-first sports content, particularly short-form video and real-time event coverage
• Demonstrated ability to identify compelling moments from live events and quickly turn them into engaging social content
• Strong understanding of how to build anticipation and narratives around live sports
• Experience managing social channels and making day-to-day editorial and programming decisions
• Strong video instincts, including an understanding of what makes a clip, highlight or moment perform
• Experience using analytics to understand content performance and inform future decisions
• Strong understanding of how social and digital content can contribute to audience growth, live viewership and subscription acquisition
• Familiarity with social and video monetization strategies
• Ability to work effectively in a fast-paced, live-events-driven environment, including nights and weekends when major events require coverage
• Highly organized, proactive and comfortable owning projects from idea through execution
• Strong collaborator who can work across multiple teams without needing a large team or direct reports to get things done

Our Commitment to Diversity

• At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve.
• We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent.
• FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

Our Benefits

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week