Content Marketer

What you will do

As a B2B Content Marketer, you will develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans and delivery plans, develop briefs, and manage content sign-offs in close collaboration with Product Marketers and Campaign Managers.

This role is ideal for a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.

How you will do it

• Develop content strategy: Create and implement a comprehensive content marketing strategy aligned with Johnson Controls' business goals and target audiences.
• Create compelling content: Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Optimize for SEO: Apply SEO best practices to improve content visibility and drive organic traffic.
• Manage content distribution: Distribute content across the company website, social media, email newsletters, and third-party platforms.
• Engage audiences: Build relationships and foster community through comments, social media interactions, and other audience channels.
• Analyze performance: Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.
• Collaborate cross-functionally: Partner closely with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.
• Monitor industry trends: Stay current with trends and best practices across content marketing and B2B marketing.

What we look for

Required

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills with the ability to interpret data and use insights to inform decision-making.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Preferred

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

Salary Range

$100,000 - $120,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile.

If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

#LI-Hybrid