Content Marketing Specialist, SmartConnect

Overview

The Content Marketing Specialist acts as the dedicated, high-velocity creative engine for SmartConnect. This role rapidly produces, formats, and publishes multi-channel sales enablement materials, digital content, social media campaigns, and web updates that adhere to established brand guidelines.

Reports to

Marketing Manager, SmartConnect

Essential Duties

• Copywriting & Message Delivery: Write compelling, audience-specific copy for B2B email campaigns, help with B2C educational nurture sequences, sales one-pagers, case studies, and blog posts tailored to Brokers, HR leaders, Financial Advisors, and Medicare-eligible employees.
• Collateral & Sales Enablement Production: Design and produce sales decks, partner co-branded one-pagers, client flyers, conference assets, and digital brochures using existing Figma/Adobe templates and brand standards.
• Social Media Channel Management: Own the SmartConnect organic social media publishing calendar (LinkedIn, Facebook/Meta); draft posts, design graphics, edit short-form video clips, and monitor brand community engagement.
• AI-Augmented Asset Creation: Deeply leverage approved AI tools to ideate, remix, draft, resize, and accelerate multi-format asset creation while strictly maintaining voice, factual accuracy, and compliance.
• Multimedia & Video Production: Record, splice, and edit short-form video and audio assets for social media, executive thought leadership snippets, product explainer videos, and partner webinar highlights.
• Campaign Coordination & Calendar Management: Manage project tasks in Monday.com, moving creative briefs from initial request through review and publication without requiring hands-on daily supervision.

PERFORMANCE METRICS (KPIs)

• Primary (Velocity & Volume): Turnaround time from creative brief to final deliverable; volume of approved assets shipped per week across collateral, email, social, and web.
• Secondary (Audience Engagement): Organic social engagement and follower growth; email open/click-through rates; landing page form conversion rates; content-driven downloads.

The SVG behaviors are listed below

• Be Aware (Emotional Intelligence)
• Be Open & Honest (Communication)
• Be a Team Player (Teamwork and Collaboration)
• Be Accomplished (Drive for Results)
• Be the Example (Develop Self & Empower People)
• Be Forward Thinking (Strategic Thinking)
• Be a Problem Solver (Continuous Improvement)

Qualifications & Requirements

Education/Experience

• 3+ years in B2B in-house content marketing or marketing agency environment.

Skills/Specialties

• AI-native content generation workflows.
• Adobe Creative Cloud (InDesign, Illustrator, Premiere Pro).
• Monday.com/Asana project tracking.
• WordPress/CMS publishing.

Preferred Tools/Knowledge

• Familiarity with GA4 tracking.
• Salesforce CRM contact structures.
• Salesforce Marketing Cloud (SFMC) email layout building.

Additional Information

• Competitive compensation Medical, Dental and Vision benefits after a short waiting period
• 401k matching program
• Generous paid time off program with an additional company break during the holidays
• Annual Volunteer Time Off (VTO) and a donation matching program
• Life Insurance Employee Assistance Program (health & well-being on and off the job) Rewards and Recognition
• Maternity and Parental Leave Training program and ongoing support throughout your entire Spring Venture Group career
• Diverse, inclusive & welcoming culture
• Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans