Content SEO Program Manager - Cupertino

Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms — traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

About the role

We're seeking an SEO Program Manager to lead content optimization strategy across Apple's digital ecosystem. You'll run search-led programs from start to finish, from keyword research and content architecture through AI platform optimization. You'll work closely with the Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.

• Own and deliver content optimization roadmaps for multiple product lines, and create frameworks for solving complex, cross-functional challenges
• Build data-driven content strategies that connect user intent, search demand, and business objectives across Apple's digital properties
• Lead on-page optimization programs covering metadata strategy, content structure, internal linking, and semantic optimization
• Work with cross-functional teams to build SEO into product launches, campaigns, and content initiatives at scale

Responsibilities

• Lead end-to-end program management of SEO-led content initiatives with significant scope and cross-functional dependencies
• Carry out large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity)
• Build strategies to optimize content for AI-powered search, including entity and semantic optimization
• Produce content briefs, guidelines, and documentation that help cross-functional teams create search-friendly content at scale
• Track, analyze, and report on content performance using search analytics and user behavior data, and turn insights into prioritized recommendations
• Train and mentor team members on content SEO best practices and emerging AI optimization strategies

Minimum Qualifications

• 8+ years of hands-on SEO experience with a clear focus on content optimization
• Has independently owned an SEO content roadmap covering multiple product lines or business segments at the same time
• Has carried out and delivered large-scale keyword research projects that directly shaped content production or site architecture decisions
• Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above)

Preferred Qualifications

• Has published or shipped content built specifically for AI-powered search surfaces
• Experience managing SEO across multiple markets, locales, or languages for a product or brand with a global web presence
• Experience embedded in a product launch or campaign team, with SEO built in from brief to publish
• Proficiency with SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog