Content Specialist, IDC CX Content Strategy, AWS Marketing

About the role

Content Specialists support the development and execution of content strategies that align messaging, audience needs, and campaign objectives. Working under the guidance of senior content strategists, they help maintain narrative consistency across the customer journey by producing and coordinating defined content deliverables, applying established content types and placements by funnel stage, and contributing to Content Lifecycle Map development.

The Content Specialist helps execute content strategies that guide customers through a cohesive AWS narrative across touchpoints of their journey. Using our standardized messaging hierarchy and the direction set by senior strategists, this role helps keep messaging, audience needs, and business objectives aligned while maintaining consistency in brand voice and customer experience.

The Content Specialist does not own the content strategy or the messaging within the content; they apply the strategic direction provided to them to help content creators deliver consistent, personalized content experiences that educate, engage, and empower customers.

Key job responsibilities

With a focus on audience engagement and consistent storytelling, the Content Specialist's key responsibilities include assisting with audience and content audits, maintaining content calendars, helping coordinate content creation (though not producing it), and gathering content performance metrics to support continuous improvement.

The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to help deliver high-quality content across various platforms and formats, ensuring the strategic direction and messaging provided is executed consistently in each content piece-whether blogs, infographics, or videos, etc. The Content Specialist works with the Channels team, Digital Strategists, and Content Studio to apply recommended content formats based on persona, customer journey stage, and content placement.

Key Responsibilities

• Support the execution of content strategies aligned with AWS goals and target audiences
• Assist with audience and content audits to inform strategy
• Help maintain content calendars and information architecture
• Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance
• Apply SEO best practices and support multi-platform distribution
• Compile performance metrics and surface observations for review
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to support alignment across execution touchpoints
• Help ensure brand and messaging consistency across all content
• Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty

Your Day-to-Day

• Help maintain the content calendar from ideation to publication
• Coordinate with content creators and designers to produce various content formats
• Help identify trends, content gaps, and audience preferences
• Work with data and analytics teams to gather and track KPIs
• Work with peer teams to support SEO optimization and user-friendly formats
• Stay informed on industry trends and algorithm changes affecting content marketing
• Help maintain relationships with internal and external subject matter experts

Basic Qualifications

• 2+ years of professional non-internship marketing experience
• 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
• 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

• Experience working with a major brand or entertainment company in project/production management
• Experience in e-commerce, start ups, advertising, commercial
• Experience using data visualization tools

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

• USA, CA, Santa Clara - 70,400.00 - 113,700.00 USD annually
• USA, NY, New York - 66,300.00 - 113,700.00 USD annually
• USA, VA, Arlington - 59,100.00 - 103,400.00 USD annually
• USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually