Content Strategist, Paid Ads

About the role

Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

About the Role

Vibe invests eight figures a year in paid campaigns across LinkedIn, Meta and streaming TV, and at that spend, fresh creative is the biggest lever we have. Today an outside agency produces most of it. Your job is to bring that engine in-house and scale it to 200-300 new creatives every week, each round sharper and cheaper per winning ad than the last. As Content Strategist, you’ll own the content behind Vibe’s paid ads.

You’ll decide what we test, produce copy and creative concepts at volume, and prove what works in cost per signup and pipeline. Three reasons someone great would want this job: you’ll own the creative for one of the most active B2B ad programs in the market, you’ll see real results on your work within days, and you’ll build your own production pipeline with AI instead of waiting on an agency’s next round.

What You’ll Do

Bring ad content in-house

• Take over the paid ad content an agency produces today: copy, static concepts, short video scripts and variants
• Scale output to 200-300 new creatives every week without letting quality slip
• Keep a clear calendar of what’s launching, what’s in test and why

Own the creative testing plan

• Decide what we test: angles, hooks, offers and formats, by audience and channel
• Review results with the paid media team every week and turn winners into the next round
• Retire fatigued ads before they cost us

Build the pipeline, with AI

• Build workflows that take one brief to hundreds of on-brand variants, using Claude and our creative tools
• Hold the line on brand and accuracy, so every ad looks and sounds like Vibe and is right about the product
• Decide what gets automated next and what stays human

Work with the creative team

• Brief our designers, creative agency and video and podcast lead, and turn their work into ad-ready assets
• Partner with product marketing so every launch has paid creative ready on day one

Prove it works

• Own the creative numbers: click-through rate, cost per signup and pipeline from paid

What You Need

• 7+ years in performance creative, paid social content or ad copywriting
• You’ve produced ad creative at volume, hundreds of assets a week, and can show what testing taught you, in numbers
• You have an eye for creative performance: you write sharp hooks and know a winning ad from a pretty one
• You keep a deep bank of references across brands and categories, and you come to every review with new ideas
• You think outside the box to scale creative testing: new formats, new angles and new ways to learn more per dollar
• You’ve built content workflows with AI, with specific examples of what it changed
• Comfortable in ad platform data such as LinkedIn Campaign Manager and Meta Ads Manager

Nice to Haves

• B2B SaaS, ad tech or CTV experience
• Design or video editing skills in tools like Figma, Premiere or CapCut
• Experience at a performance creative agency

What We Offer

For candidates based in New York, NY, base pay for this role is 95,000-180,000.

At Vibe, we want you to build something, own something, and grow fast. Here’s how we back that up:

• Variable pay - Based on real Vibe business goals.
• Hybrid flexibility - We're in NYC's Flatiron District and our team is in 3x a week!
• Full health coverage - Comprehensive medical, dental, and vision insurance.
• 401(k) with matching - We invest in your future, not just your output.
• Unlimited PTO - Take the time you need. We measure results, not hours.
• Parental leave - Paid leave for all parents.
• Annual offsite - The whole team, once a year, somewhere worth the trip.

Our Interview Process

We respect your time. Here’s exactly what to expect - no surprises, no ghosting.

• Recruiter screen - 30 min. We’ll share context; you’ll share yours.
• Manager interview - Meet the person you’d work with directly.
• Take-home assignment + live debrief - A real problem, not a trick. We’ll work through it together.
• Calibration interview - A senior leader joins to ensure we’re holding a consistent, high bar.
• Reference checks - Two calls, handled with discretion.
• Offer - Fast. We don’t let good decisions sit.