Copywriter

About the role

NOW HIRING: Creative Copywriter

Compensation

$90,000 - $100,000 per year

Job Overview

The Copywriter will help shape and craft new and refreshing narrative approaches to the growing SBM brand. You'll craft copy techniques and creative approaches are approachable, memorable, modern, and fun - which can tell SBM's story while resonating with new and existing audiences.

Roles & Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned.

• Develop and write inspiring 360 campaigns that are primarily focused on digital marketing.
• Write concepts that translate across numerous media including social campaigns, narrative video content and digital marketing channels including email, paid social ads, landing pages, and website copy.
• Collaborate with the VP of Creative, Designers and Producers to successfully plan campaigns from pre-production through post-production.
• Present copy that is anchored in strategic thinking and adheres to stakeholder or channel owner requirements.
• Manage contract writers and other creative contributors.
• Manage complex projects with multiple deliverables.
• Shape the tone of voice for brand and create a practical guideline to deliver copy against it.
• Organize copy variants in a way that is clear to stakeholders.
• Provide high level direction for performance marketing videos or other branded content, and/or occasional scripts.
• Write narrative approaches which deliver impact at scale.
• Develop inspiring 360 campaigns primarily focused on digital marketing.

Qualification

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
• The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Education and/ or Experience

• Bachelor's degree in related field (e.g. Creative Writing, Marketing, Advertising)
• Minimum of 5 years copywriting experience, working within professional Creative teams
• Background in writing for brand and performance (e.g. paid social, digital banners, and direct response advertising)
• Online portfolio demonstrating a solutions-based approach to innovative and inspired ideas
• Relevant knowledge of current trends in copywriting
• Working knowledge of relevant software (Word, Google Docs)

Knowledge, Skills, and Abilities

• Exceptional creative thinker and writer.
• Strong skillset in conceptualizing, brainstorming, writing, and collaborating to create strategically focused campaigns.
• Understanding that the copywriting needs to meet various business goals including direct sales, education, engagement, etc.
• Experience writing UX copy and SEO articles.
• Ability to proofread and self-edit copy to produce error-free content that adheres to brand's style guidelines.
• Receptive to constructive feedback about writing.
• Strong time management, organization, and communication skills.
• Ability to effectively collaborate cross-functionally, providing useful guidance through feedback while rallying enthusiasm and inspiration.
• Experience collaborating with related marketing functions and experience with data-informed creative process.
• Experience working with editors and iterate on feedback
• Strong opinions about language and grammar, including the use of Oxford commas (yes), exclamations (debatable), and em dashes (abundantly).
• Incredibly organized; capable of balancing multiple projects at once

Supervisory Responsibilities

This position carries no supervisory responsibilities.

Physical Demands & Work Environment

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While performing the duties of this job, the employee is regularly required to sit.
• The employee is frequently required to walk and use hands to finger, handle, or feel.
• The employee is occasionally required to stand.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.

Benefits

SBM offers comprehensive benefit packages. For information about SBM's benefits, please visit SBM's website at: