Creative Copy Strategist

The Role

Shift is seeking an experienced Copy Strategist who bridges the gap between strategy and copywriting. In this role, you won't just write great copy; you will help architect the strategic pillars, content frameworks, and messaging that drive successful email marketing campaigns. You are a creative storyteller and a data-driven thinker who can lead both the strategic vision and the tactical execution. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST).

What You’ll Accomplish

• Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns.
• Create cohesive storytelling that drives customer engagement and action.
• Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging.
• Translate complex client briefs and data insights into actionable creative strategies and content calendars.
• Prioritize creating accessible, inclusive content that aligns with WCAG standards.
• Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices.
• Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns.
• Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients.
• Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance.
• Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously.
• Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
• Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.

What You Bring

• 8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, ideally within an agency environment.
• Proven experience planning campaign strategies, content pillars, or customer journeys.
• Work demonstrating strategic thinking, conceptual storytelling, and high-performing email copy.
• Experience mentoring, managing, or leading creative and strategic team members.
• Excellent writing and editing skills with a keen eye for both detail.
• Advanced ability to develop, maintain, and optimize content calendars and lifecycle maps.
• Deep experience using data, performance analytics, and post-campaign reports to glean insights and inform future content decisions.
• Strong understanding of email marketing best practices, deliverability considerations, and industry trends.
• Excellent communication, presentation, and client-facing collaboration skills.
• Working knowledge of WCAG as it applies to digital content and email.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience with luxury brands or the Financial Services industry is preferred.

Comp & Benefits

• As required by law, SH/FT provides a reasonable range of compensation for roles that may be hired in California, Colorado, Hawaii, New York, New Jersey, or Washington.
• The salary range for these residents is $110,000 - $120,000.
• Salary is based on several factors including but not limited to scope of responsibilities, skillset, relevant experience, certifications, and more.

• In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.
• We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
• No relocation assistance can be offered at this time.
• All inquiries are held in strict confidence.

• About Company ---