Creative Director, Prime, NASC

About the role

The North America Stores Creative team is on a mission to build world-class, scalable creative systems that fuel growth across every customer touchpoint. We believe great creative shouldn't just look good-it should move fast, work harder, and scale smarter. We're looking for a Creative Director who shares that belief and wants to help shape how 200M+ Prime members experience our brand.

In this role, you'll be a hands-on creative leader responsible for bringing the Prime brand to life across onsite digital experiences within North American Stores. You'll own end-to-end creative execution-from concept through delivery-across High Velocity Events (HVEs) like Prime Day, Big Deal Days, and Holiday, as well as always-on Prime programs spanning Delivery, Video, Gaming, Young Adults, Access, and more. You'll combine exceptional design craft with motion expertise to create work that stops the scroll, tells a story, and drives results at scale.

You'll be in the work daily designing and concepting-while also overseeing bodies of work and ensuring everything that ships meets the bar. You'll build scalable systems, leverage the latest AI tools to accelerate production, and bring a deep understanding of retail and the customer shopping journey to every brief.

Key job responsibilities

• Hands-on creative execution: Concept, design, and produce best-in-class creative for Prime onsite experiences, including digital and print marketing, landing pages, outbound, social, browse placements, and promotional modules
• Motion design leadership: Bring static creative to life through animation and motion design, creating dynamic onsite experiences that capture attention and communicate valuable benefits
• Scalable systems: Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output quality across massive shopping events and always-on programs
• Creative excellence across campaigns: Drive creative quality across all campaign types
• AI-forward production: Leverage the latest generative AI tools and automation to accelerate creative workflows, explore new visual possibilities, and scale output without sacrificing craft
• Brand stewardship: Ensure all creative is fully aligned to the Prime brand, maintaining a unified look, voice, and feel across every touchpoint and program
• Cross-functional partnership: Partner with XCM, WWE, curation, marketing, and UX teams to align creative with business objectives and deliver cohesive customer experiences
• Creative oversight: Oversee bodies of work across the Prime portfolio, providing art direction, feedback, and quality control to ensure everything that ships raises the bar

A day in the life

• Design and craft onsite creative supporting the Prime program
• Oversee creative reviews and provide hands-on art direction to elevate the work
• Develop creative concepts that solve business problems and delight customers while raising the bar in execution
• Build and refine scalable templates and design systems for the Prime portfolio
• Partner with marketing and UX on briefs, timelines, and creative strategy
• Explore new AI tools and workflows to find efficiencies and push creative boundaries
• Lead and coach creatives to grow their craft and deliver their best work

Basic Qualifications

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree
• Have an online portfolio or samples of work on resume

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

• USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually
• USA, NY, New York - 155,400.00 - 210,300.00 USD annually
• USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually