Creative Strategist, Brand Partnerships

About the Role

The Brand Partnership team at Substack is building our sponsorships business from the ground up. The Creative Strategist sits between the brands and their agencies and the publishers and their agents on Substack. Your job is to turn a brand's goal into a campaign idea, find the publishers who can carry that idea credibly, and stay with it from the first pitch through the work going live and wrapping post-campaign. This is a founding role on a small team, so the frameworks are yours to write.

Responsibilities

• Craft creative, culture-defining ideas that work for a brand and feel native to Substack, rather than an ad bolted onto someone's content
• Match brands with the right creators and publications, using judgment about audience, voice, and what a given publisher will want to do
• Own the creative side of the pre-sale: read the brief, build the proposal, and respond to client feedback with new concepts and pivots
• Run campaigns from idea through execution, keeping the brand, the publisher, and our team pointed in the same direction
• Join client and agency calls to pull out the information you need to sharpen brand goals into clear pitch materials that help brands picture what they can do on Substack
• Manage campaign reporting and metrics reports
• Watch what's working across the platform and feed real examples back into the next round of ideas

About You

• 5+ years in creative strategy, branded content, or content strategy, at a publisher, an agency, or a platform
• A portfolio of campaign ideas you've taken from concept to live work, ideally involving creators, social and/or publishers
• A feel for the brand RFP process and for writing proposals that win
• Real instincts for the creator and media space, and a sense for what's fresh versus what's played out
• The range to hold a creative conversation with a CMO and a practical one with a creator, sometimes on the same day
• Strong writing, and the organization to run several campaigns at once without dropping the details
• Sharp project management and attention to detail to ensure no balls are dropped and execution is tight
• Familiarity with how creator brand deals are structured and contracted is a plus

Pay and benefits

Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $130,000 - $170,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above.