CRM MarTech & Email Ops Manager

About the role

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role - you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

Key Responsibilities

Email Operations & Lifecycle Management

• Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs
• Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks - built for speed and scalability
• Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering
• Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders
• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring
• Support GTM launches for new products and features - translating product briefs into campaign execution at pace

MarTech Strategy & Platform Management

• Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines
• Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
• Write API requirements and payload specifications for MarTech integrations
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases
• Evaluate emerging MarTech capabilities and provide recommendations for future technology investments
• Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

Stakeholder & Process Management

• Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research - proactively pushing back with data when requests won't deliver results
• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives
• Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy
• Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs
• Ensure tracking systems are properly scoped, briefed, and tracked - you hold stakeholders accountable for complete briefs before work begins

AI & Productivity Innovation

• Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting
• Own the AI productivity roadmap for email & MarTech ops - identify, test, and implement tools that accelerate campaign production
• Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts
• Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

Must-have

• 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
• Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar
• Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic
• Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis
• Proven ability to leverage AI tools to accelerate production and problem-solving - this is a must
• Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs
• Exceptional organisational skills - systematic approach to documentation, process design, and project management
• Excellent stakeholder management and communication skills - able to manage competing priorities across multiple teams
• Fluent English (written and verbal) is a must
• Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements

Nice-to-have

• Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling
• Experience with API integrations and writing technical specifications for engineering teams
• Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)
• Background in Sports, prediction markets, fintech, crypto, trading
• Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

Life @ Crypto.com

• Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
• Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
• Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
• Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
• One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
• Work Flexibility Adoption. Flexi-work hour and hybrid set-up
• Aspire career alternatives through us - our internal mobility program offers employees a new scope.

Benefits

• Competitive salary
• Attractive annual leave entitlement including: birthday, work anniversary
• 401(k) plan with employer match
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
• Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.