Customer Advocacy Manager

About the Role

Glean is seeking a Customer Advocacy Manager to join our Marketing Team and help build a world-class customer advocacy engine. As a Customer Advocacy Manager, you'll partner closely with Sales, Customer Success, Product Marketing, and Comms/PR to support our reference request desk, support the production of compelling customer stories, coordinate speakers for events, and drive reviews and social proof- turning customer proof into stories that move markets and bringing measurable outcomes to life.

You will

• Reference Desk
• Support intake, qualification, and fulfillment of sales and marketing reference requests; uphold SLAs and provide clear status updates to stakeholders.
• Maintain accurate referenceability, approvals, and logo rights; coordinate with customer Comms/PR and Legal to ensure compliance.
• Storytelling and content production
• Assist in sourcing, scoping, and delivering customer stories across formats: written case studies, customer films, fireside chats, blog quotes, and social snippets
• Coordinate interviews, compile notes, draft briefs, manage reviews/approvals, and track status through publication and enablement hand-off.
• Coordinate with creative vendors and internal teams on video shoots and design deliverables (briefs, schedules, releases).
• Events, Reviews, and Social Proof
• Recruit and prep customer speakers for Glean events (ie. Glean:LIVE), webinars, and executive programs (ie. Customer Advisory Days).
• Plan and execute peer-review campaigns across platforms, channels, and events while avoiding overlapping asks and protecting the customer relationship.
• Develop customer awards and recognition programs, including nominations, selection criteria, approvals, vendor and budget coordination, gifting, and related storytelling.
• Support event activations that recruit advocates and gather approved proof, then extend existing advocacy into new opportunities and reusable assets.
• Programmization
• Maintain systems of record for reference requests, customer touchpoints, stories, speakers, champions, reviews, logos, and permissions; create workflows, templates, playbooks, governance, and automation that improve efficiency and experience.

About you

• Basic Qualifications
• 4+ years in customer marketing, customer reference programs, product marketing, PR/comms, or customer success in B2B SaaS.
• Excellent project coordination, organization, and attention to detail across multi-stakeholder projects.
• Strong interviewing and writing skills; able to turn raw inputs into clear, outcome-driven narratives.
• Strong executive presence
• Confident, concise communicator with internal and customer stakeholders.
• Tool fluency: Google Workspace; Salesforce; project tools (e.g., Asana); comfort with spreadsheets and light data hygiene.
• Preferred Qualifications
• Experience running a customer reference desk or champion community and coordinating speakers, executive programs, webinars, conferences, or multi-city events.
• Experience producing case studies, customer videos, social content, or review campaigns and working with creative or event vendors, rewards, gifting, budgets, permissions, releases, logo rights, and communications or legal approvals.
• Experience with program analytics, CRM reporting, marketing attribution, workflow automation, or AI-powered tools, plus familiarity with enterprise AI, AI agents, and related technical and business use cases.

Location

• This role is 4 days a week our of one of our Bay Area offices (Mountain View or San Francisco)

Compensation

The standard base salary range for this position is $139,000 - $149,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.

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AI-First Mindset at Glean

At Glean, AI fluency is core to how we work and we're committed to ensuring every new hire feels confident integrating AI into their everyday work. As part of the interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about, design, and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today - prior Glean experience isn't required.