Customer Analytics Manager

About the role

Welcome to Whataburger Careers!

Our Flavor - Why Whataburger

Whataburger isn't just a fast-food burger chain it is where bold leadership starts - and where potential doesn't just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we've invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One - because great burgers (and great teams) start with the right ingredients. If you're ready - to learn, grow, impact, and Move Forward Boldly - we've got your back and your path cooked to perfection.

Your Recipe for Impact - What You'll Do

As a Customer Analytics Manager, you will transform customer and transactional data into actionable insights that shape business decisions, strengthen guest engagement, and drive long-term growth. By uncovering the "why" behind customer behaviors and business performance, you'll empower leaders to make informed decisions that enhance the guest experience and deliver measurable results.

In this role, you'll help Make a Difference by identifying opportunities that improve outcomes for our customers and business, Serve with Heart by keeping the guest perspective at the center of every analysis, Win as One by partnering across teams to solve complex business challenges, and Move Forward Boldly by advancing data-driven strategies that fuel innovation and growth.

Day-to-Day Ingredients - Responsibilities

As a Customer Analytics Manager, you will

• Lead analyses across customer acquisition, retention, loyalty, digital engagement, pricing, promotions, and menu performance.
• Identify drivers of guest behavior, transactions, sales, and profitability.
• Deliver recommendations that increase customer engagement, frequency, retention, and lifetime value.
• Apply advanced analytics to uncover trends and opportunities within large customer datasets.
• Translate complex findings into clear, compelling insights for business leaders.
• Enhance customer performance metrics and measurement frameworks.
• Develop scalable reporting approaches that improve consistency and confidence in decision-making.
• Partner across functions to evaluate strategic initiatives and quantify business impact.
• Collaborate with Business Intelligence, Data Engineering, and IT teams to improve reporting and data quality.
• Coach, develop, and support the growth of team members.

The Sauce - Pay & Perks

As a Customer Analytics Manager, you will receive

• Competitive Weekly Pay
• Bonus Program
• 5 weeks of PTO Starting on Day One
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental, and Vision Benefits
• Short-term and Long-term Disability Benefits
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents also eligible) and Hardship Grant Assistance
• Discounted Meals for You and a Guest
• Cell Phone Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

As a Customer Analytics Manager, you must have

• Bachelor's degree or equivalent work experience.
• 4+ years of experience in analytics, business intelligence, customer insights, or a related field.
• Experience analyzing customer, transactional, or behavioral data to drive business decisions.
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to translate complex data into actionable business recommendations.
• Experience presenting insights to leaders and influencing decision-making.
• Strong cross-functional collaboration and relationship-building skills.
• Knowledge of customer analytics, performance measurement, and business metrics.
• Experience leading, coaching, or developing others.

Extra Toppings - Desired Experience

As a Customer Analytics Manager, we prefer you to have

• Experience supporting customer loyalty, CRM, or digital engagement programs.
• Experience within restaurant, retail, hospitality, or other consumer-facing industries.
• Expertise in customer segmentation, retention, and lifetime value analysis.
• Experience building enterprise measurement frameworks and KPI strategies.
• Strong data storytelling and executive presentation skills.
• Experience working with large-scale datasets in complex business environments.
• Advanced proficiency with analytics and data visualization tools.
• Experience evaluating pricing, promotional, and customer growth strategies.

Where & How You'll Work

• This role is based at the San Antonio Home Office, working on-site Monday through Thursday with remote flexibility on Fridays.
• In this role, you'll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities.
• The work environment is fast-paced and requires sound judgment, strategic thinking, and strong collaboration skills.

• Full-time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.
• *Eligibility rules may apply to specific benefits
• 300 Concord Plaza Dr San Antonio TX 78216-6903