Customer Marketing & Advocacy Manager

About the role

The Customer Marketing and Advocacy team builds programs that put customers at the center of Asana's go-to-market by cultivating strategic relationships that drive insights, engagement, and product innovation.

We're looking for a Customer Marketing & Advocacy Manager to join our team in Chicago or Vancouver to own our core advisory programs: Customer Advisory Boards (CAB), the Customer Product Council, and Lighthouse, our early-adopter validation program.

In this highly visible role, you will partner daily with Product, Product Marketing, Sales, and Customer Success to translate customer feedback and successes into measurable go-to-market impact a nd pipeline growth.

This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wedne sdays. Working from home on Fridays depends on the type of work y ou do and the teams with w hich you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you'll achieve

• Lead the global executive Customer Advisory Board (CAB) program across AMER and EMEA as a year-round value exchange, owning recruitment, membership growth, agenda design, and event experiences.
• Own the Lighthouse early adopter program in close partnership with UXR, Product, and Product Marketing, driving customer selection, narrative inputs, participant experience, and customer-approved proof points for Tier 1 launches.
• Partner on the Product Council customer feedback forum by advising on participant experience, engaging advocates, and connecting member insights to wider advocacy opportunities.
• Establish governance, sequencing, and measurement across all advisory programs, building feedback reporting loops to show how customer input shapes product and go-to-market strategies.
• Partner with Marketing, Sales, and Customer Success to identify strategic customer stories and translate them into multi-format assets, including case studies, customer films, speaker engagements, and media opportunities.
• Activate customer advocates across campaigns and product launches, matching the right customer voice to the right moment to support core marketing narratives.

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands-on customer-facing experience.
• Proven track record creating, managing, and measuring customer advisory boards, product councils, or early-adopter beta programs.
• Strong program management skills with experience executing complex, multi-stakeholder programs and initiatives independently.
• Collaborative leadership and cross-functional influence, with demonstrated success building trust across Product, UX Research, PMM, Sales, and executive stakeholders.
• Strong customer relationship skills, with the ability to navigate executive-level conversations and champion a customer-fi rst approach.
• Skilled storyteller with experience translating customer feedback and qualitative input into compelling narratives that drive business outcome s.
• Willingness and ability t o travel as needed for in-person customer events and market ing initiatives.

Additional information

At Asana, we're committed to bui lding teams that include a variety of backgrounds, perspectives, a nd skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we stil l encourage you to apply.

What we'll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact yo u have on our path to achieving our mission. We belie ve that compensation should be reflective of the value you cr eate relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a y early pay equ ity audit.

Pay and benefits

For this role, the estimated base salary range is between $140,000 - $165,000. The actual base salary will vary based on various factors, including market and individual qualifications obje ctively asse ssed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may i nclude additional co mponents such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive be nefits packag es that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

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