Database Marketing Campaign Manager
- Pay
- Salaried
- Location
- Las Vegas, NV · On-site
- Job type
- Full-time
- Level
- Senior
- Experience
- 2+ years
- Education
- Bachelor's degree
- Listed
- 13 days ago
Skills & highlights for this role
- Campaign management
- Direct mail marketing
- Email marketing
- Data analysis
- Customer segmentation
- Cost per click analysis
- Cost per acquisition analysis
- Test and learn programs
- Database integrity management
- SQL
- Microsoft Office
- AS/400
- LMS
- Showcase
Also useful
- Casino or hospitality marketing experience
- Casino/slot analytics
- Trigger-based email campaign creation
- Cross-functional coordination with surveillance and casino teams
General Summary Of Duties
- Manage and champion the marketing campaign creation, execution, and analysis processes for the Database Marketing department.
- Support the VP of Casino Marketing and Director of Database Marketing.
- Provide key insights and recommendations for marketing programming based on performance and analysis.
Maintain confidentiality of sensitive information while complying with all Company rules and regulations required. Other job-related duties as assigned.
Role and Responsibilities
(Includes but is not limited to the following)
- Responsible for managing optimized execution of all Database Marketing Campaigns.
- Builds and maintains active database marketing programs, including, but not limited to Direct Mail and Email Marketing.
- Assists in strategic direction of specific direct marketing initiatives by coordinating analytical support, as well as interpreting these analyses and articulating sound program/offer recommendations.
- Creates and manages Email Marketing trigged campaigns targeted to varied business segments and customer lifecycles.
- In depth analysis of digital and email marketing efforts including cost per click thru & cost per conversion/acquisition.
- Create offers and matrices for segmented lists. Specify customer segments, designate coupons, and create final "mail files" for all direct mail and e-mail campaigns. Send files to vendors for execution of campaigns.
- Develop test and learn programs to ensure effectiveness of data-driven content and strategies.
- Assist the Director of Database Marketing with all campaign stages, Data Extracts, Creation, Testing, Proofing, and Validating.
- Manage database integrity by updating NCOA's, developing account phone & email acquisition benchmarks, and auditing account adjustments.
- Work with Surveillance and casino team to ensure guest compliance.
- Communicate Casino Marketing programming to property-wide audience.
- Evaluate new technologies, trends, and methods for data management and analysis and incorporate them into the data strategy as needed
- Assistance in casino events and promotions.
- Continue education and self-development through cross-training within the department and into other functional areas.
Performance Requirements
- (Knowledge, skills and abilities)
- Excellent computer skills and proficiency in programs including: AS/400, LMS, Microsoft Office, SQL, Showcase, OfferCraft, SynXis, Smartsheet, and Lythos/InMotion. General understanding of lifecycle marketing and the customer journey.
Additional Information: Experience Requirements
- 2+ years previous experience in marketing and/or casino/slot analytics.
- Preferably in a casino or hospitality environment.
Education Requirements
- Bachelor's Degree in Math, Finance, Economics or Marketing preferred.
About the Company
Adjacent to the Las Vegas Convention Center and just one block from the world-famous Las Vegas Strip, the legendary Westgate Las Vegas Resort & Casino provides a fun, challenging and rewarding work atmosphere.
Help create remarkable guest experiences at our world-class resort, which features a lively casino that is home to the world's largest Race & Sports Book; incredible restaurants, nightlife, and live entertainment; and the convenience of a Las Vegas Monorail station onsite for easy access to the Las Vegas Strip.
As part of Westgate Resorts, recognized by U.S. News as one of the Best Companies to Work For, you'll be joining a team committed to excellence and creating unforgettable vacation experiences and supporting your career growth where you are or at 60+ resorts across the company.
Equal opportunity and legal notices
Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law.
If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email with the job title and the location of the position for which you are applying. This job posting is intended to provide a general overview of the position and may not include every responsibility, duty, or qualification required.
Duties, responsibilities, and activities may change at any time with or without notice.
From Westgate Resorts's careers page, first listed on Rolev.ai on October 27, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Database Marketing Campaign Manager role at Westgate Resorts, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
What is the salary for the Database Marketing Campaign Manager role at Westgate Resorts?
The Database Marketing Campaign Manager posting at Westgate Resorts states compensation of Salaried. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Westgate Resorts's official career site.
Where is the Database Marketing Campaign Manager job at Westgate Resorts located?
This Database Marketing Campaign Manager position at Westgate Resorts is located in Las Vegas, NV (On-site). Always check Westgate Resorts's application page for specific state eligibility or relocation policies.
What qualifications are required for Database Marketing Campaign Manager at Westgate Resorts?
For the Database Marketing Campaign Manager role, Westgate Resorts highlights 2+ years of relevant experience; a bachelor's degree; experience with Campaign management, Direct mail marketing, Email marketing, Data analysis, Customer segmentation, Cost per click analysis. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Database Marketing Campaign Manager position at Westgate Resorts?
This listing links directly to Westgate Resorts's SmartRecruiters application page. You can apply directly on Westgate Resorts's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.