Demand Generation Manager (ABM Focus)

About the role

• Location: Manhattan, NYC, on-site 5 days per week
• Job Type: Full Time
• Job Reports To: Director of Marketing

Job/Role Description

The Demand Generation Manager (ABM Focus) will play a pivotal role in expanding Phamily's tech-enabled care transformation services across health systems, health networks, and large physician groups. This role works shoulder-to-shoulder with Enterprise Account Executives to put Phamily in front of key clinical, financial, and operational decision-makers at target accounts.

The Demand Generation Manager will design, launch, and optimize creative, aggressive multi-channel campaigns tailored to complex healthcare buying committees. This marketer will utilize both traditional and innovative channels (from bespoke direct mail and micro-events to targeted digital playbooks) to penetrate key accounts. Additionally, they will manage broader demand campaigns to build upmarket brand awareness. Through tight alignment with AEs, this manager will turn target account lists into active pipeline.

We are an AI company, and we expect this marketer to actively leverage modern AI tools to accelerate account research, personalize campaign messaging at scale, and rapidly iterate creative campaigns from the ground up.

Key Responsibilities

• Design and execute high-impact, creative 1:1 and 1:Few ABM campaigns (direct mail, digital, micro-events, tailored content) targeting executive buying committees at tier-1 health systems and large medical groups.
• Partner closely with Account Executives as a primary campaign channel, co-developing account penetration playbooks, customized outreach assets, and follow-up strategies.
• Lead account tiering, buying committee mapping, and target account list prioritization in collaboration with Sales leadership and Sales Ops.
• Develop and execute broader-based demand generation programs to capture upmarket market interest and build early top-of-funnel pipeline momentum within key ICP segments.
• Establish continuous campaign testing loops, evaluating channel performance, messaging resonance, and account engagement to optimize conversion velocity.
• Leverage AI tools (Claude, ChatGPT, Jasper, etc.) to accelerate account research, iterate personalized messaging variants, draft account briefs, and scale tailored campaign execution.
• Own key performance metrics including target account engagement, account penetration rate, pipeline generation, and pipeline influence.

Requirements

• 4+ years of experience in B2B demand generation or account-based marketing, preferably in healthcare technology or tech-enabled services.
• Demonstrated track record of orchestrating successful ABM strategies that generate and accelerate high-ACV pipeline alongside enterprise sales teams.
• Strong understanding of complex healthcare B2B buyer journeys and multi-stakeholder buying committees.
• Exceptional project management, copy-editing, and creative execution skills.
• Bachelor's degree in marketing, business, communications, or a related field.

Preferred requirements

• Deep experience working with CRM and ABM platforms (e.g., Salesforce, HubSpot, LinkedIn Campaign Manager, intent platforms).
• Proven hands-on experience using AI tools to scale personalization, streamline campaign production, and accelerate market research.
• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Work style & logistics

We are a fast-growing, early-stage company with a bold mission and significant work ahead; every employee at Jaan Health must embody growth company DNA. This means you have proven success in a high-performing environment: high velocity, strong ownership, comfort with ambiguity, resilience, and a true growth mindset.

You are both a playbook builder and executor, able to design scalable approaches for today while anticipating what the business will need tomorrow, and then follow through to deliver results.

Our culture is built on five principles that shape how we work, lead, and grow:

• Care: We put patients, clients, teammates, and outcomes first.
• Curiosity: We ask better questions, challenge assumptions, and keep learning.
• Clarity: We simplify complexity, communicate directly, and create alignment.
• Co-Creation: We collaborate across teams, perspectives, and disciplines.
• Craftsmanship: We execute with excellence, ownership, and continuous improvement.

Our Compensation & Benefits

• Competitive compensation based on experience and impact
• Comprehensive medical, dental, and vision coverage for employees and dependents at a low cost
• Generous Paid Time Off: up to 35 paid days off each year so you can recharge, recover, and give back, including:
• 12 vacation days accrued annually for rest, travel, and personal time
• Up to 9 sick/wellness days to prioritize your health and well-being
• 12 paid company holidays throughout the year
• 2 Paid Give-Back Days to volunteer and make a meaningful impact in the communities you care about
• HSA and FSA account options
• 401(k) with company match after 6 months of full-time employment
• 100% match on the first 3% contributed, and 50% match on the next 2% contributed
• A collaborative, mission-driven team helping transform healthcare at scale

If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You'll join a smart, humble, and collaborative team dedicated to improving healthcare.