Digital Ad Ops Coordinator, Lyft Ads

Responsibilities

• Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform
• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
• Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
• Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
• Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
• Troubleshoot and resolve any technical issues related to ad delivery and performance
• Generate regular reports on campaign performance and provide insights to advertisers and internal teams
• Utilize data to develop performance insights and recommendations for campaign improvements
• Collaborate closely with Lyft Ad's sales and account management teams to understand advertiser objectives and deliver on campaign goals
• Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
• Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies
• Stay informed about changes in advertising regulations and update campaigns accordingly
• Foster close cross-functional partnerships with product and engineering teams, offering continuous feedback to help develop Lyft Ad's O&O tools.

Experience

• BA/BS degree and 3+ years of digital advertising operations or campaign management experience required within the AdTech industry
• Proficiency in ad management platforms preferably Microsoft Advertising platform
• Strong analytical skills and the ability to translate data into actionable insights
• Excellent communication, interpersonal, and organizational skills
• Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive
• Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients
• Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks
• Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting.
• Must be comfortable leading projects with limited direction or oversight

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

• Lyft highly values having employees working in-office to foster a collaborative work environment and company culture.
• This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.
• Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role.
• Your recruiter can share more information about the various in-office perks Lyft offers.
• Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

• The expected base pay range for this position in the San Francisco area is $81,000 - $101,000, not inclusive of potential equity offering, bonus or benefits.
• Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location.
• Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.