Digital & Social Media Coordinator

About the role

The Digital & Social Media Coordinator supports the development and execution of marketing and communications initiatives that align with the mission, programs, and services of HSMC and its client organizations.

This role is responsible for creating and developing engaging content across social media, websites, email communications, and other digital platforms to increase awareness, strengthen community engagement, and showcase the programs, services, and impact of HSMC and its clients.

The ideal candidate is a strong communicator with excellent copywriting skills, experience creating engaging visual content, and the ability to manage multiple projects while maintaining consistent messaging and brand standards.

Key Responsibilities

• Collaborate with internal stakeholders and client organizations to develop and execute marketing campaigns and social media strategies.
• Create and distribute engaging content across social media channels, websites, email campaigns, newsletters, and other digital platforms.
• Write and edit compelling content, including social media posts, captions, promotional materials, and website copy.
• Maintain a consistent brand voice and messaging across all communications.
• Grow and expand social media presence and audience engagement across existing and emerging platforms.
• Develop and manage monthly content calendars to support marketing initiatives and organizational goals.
• Identify and pursue content opportunities that showcase programs, services, events, employees, and organizational impact.
• Monitor social media trends, best practices, and emerging platforms to enhance audience engagement and reach.
• Recommend content, design, and campaign improvements to increase effectiveness and performance.
• Utilize SEO best practices to optimize content and support digital marketing strategies.
• Track, analyze, and report on digital marketing and social media performance metrics.
• Build positive working relationships with clients and stakeholders to support content development and marketing initiatives.
• Assist with special projects and other marketing-related activities as assigned.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, Human Services, or a related field preferred.
• 1-3 years of experience creating and managing content for social media, websites, and other digital platforms.
• Passion for digital marketing, social media, and communications, with a desire to stay current on industry trends and best practices.
• Proficiency with major social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Self-motivated, organized, and able to manage multiple priorities in a collaborative environment.
• Excellent copywriting, editing, and written communication skills.
• Strong verbal communication and presentation skills, with the ability to effectively share ideas and recommendations.
• Experience with social media management and scheduling tools.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and Canva.
• Experience with photography and photo editing is preferred but not required.
• Ability to travel locally up to 15%, as needed.