Digital Campaign Manager - Key Accounts

Digital Campaign Manager, Key Accounts - Townsquare Ignite

*This is a remote position that requires you to work closely and collaboratively with a team.*

Our Competitive Advantage

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Digital Campaign Manager, Key Accounts Opportunity

The Key Account Manager (KAM) serves as the primary point of contact for Townsquare Ignite's most valuable accounts. KAMs focus on fewer accounts with significantly larger billing, delivering a high-touch, white-glove client experience.

This role is highly client-facing - you will join client calls, present performance reports, and serve as a trusted advisor to drive strategy, optimizations, and opportunities for expansion. The ideal candidate is consultative, detail-oriented, and confident explaining digital marketing performance in a way that inspires client trust and long-term partnership.

Success in this role is measured by client satisfaction, account retention, upsell growth, and reduced campaign cancellations.

Responsibilities

Strategy & Client Partnership

• Serve as the primary strategic partner for high-value accounts, fostering long-term relationships.
• Confidently join and lead client calls to present campaign results, performance insights, and recommendations.
• Advise clients on opportunities for campaign optimizations, cross-channel expansion, and increased ROI.
• Partner with sales leaders to identify growth opportunities within key accounts.

Campaign Pre-Launch

• Ensure campaign proposals align with client objectives and business goals.
• Oversee targeting and strategy, tailoring solutions to fit the unique needs of key accounts.
• Guide clients through setup requirements (creative, pixels, KPIs), ensuring campaigns are fully prepared for launch.
• Collaborate with internal teams such as Buying and Creative to ensure an efficient and effective campaign launch.

Campaign Post-Launch

• Act as the ongoing client-facing liaison for campaign performance, optimizations, revisions, and renewals.
• Translate analytics and performance data into clear, actionable insights for clients.
• Provide proactive recommendations for adjustments and upsells to maximize client outcomes.
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications

• Client-Facing Expertise: Demonstrated ability to confidently lead client calls, explain performance data, and make strategic recommendations.
• Strategic Thinker: Comfortable advising executives and decision-makers on growth opportunities.
• Strong communication skills, both verbal and written; able to simplify complex digital metrics for clients.
• 5+ years of digital advertising experience with programmatic, SEM, social, or multi-channel campaigns.
• Strong attention to detail; able to manage multiple high-value accounts simultaneously.
• BA/BS degree (preferred).

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary

Work @ Home Base Pay Range

$60,000 - $75,000 USD

Work @ Home Total Compensation Range

$60,000 - $75,000 USD