Digital Content Producer

Position responsibilities

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Monitor all forms of media (print, TV, digital, blogs and social) and be the quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media platforms and through other audience engagement tools
• Monitor scanners, wires, news releases, emails, and social media for story leads
• Plan and produce live or recorded digital-exclusive content (e.g., interviews, explainers, behind-the-scenes)
• Assist with development, planning, and follow-up of news stories for all platform
• Keep the newsroom informed of breaking news and developing stories throughout the day
• Answer phones, vet story tips, and maintain daily news logs
• Flexibility to perform duties and other tasks as assigned
• Must join NABET Union

Education/experience

• Bachelor's Degree + 2 (two) years' experience in television broadcast/production or digital news production.
• TRAINING/EQUIPMENT: Utilize state-of-the-art television technology; MS Outlook, E-mail.

Work Environment/Physical Requirements

High stress environment with deadline pressures and the demands of breaking news, which can happen at any time. Position will require day-to-day multi-tasking, as well as managing multiple projects simultaneously with frequent change in direction and priority. Must be willing to work weekends (Saturdays and Sundays), as well as be able to work any and all shifts as necessary, including overnights/early mornings, nights, and holidays.

The employee in this position must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, and work indoors in environmentally controlled conditions. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.

Note

This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Scam Alert

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at.