Digital Content Senior Communication Specialist

Position Purpose

The Digital Content Sr Communication Specialist serves as a hands-on practitioner and key strategic contributor within Veolia's North America Communications team headquartered in Boston.

Reporting directly to the Senior Manager of Digital Engagement, this role is responsible for executing daily digital content creation, updating corporate web properties, driving organic and paid social media programs, and elevating Veolia's brand presence across all digital channels. Designed for an agile, execution-oriented professional, this role manages high-volume content production while contributing to campaign strategy.

The Digital Content Sr Communication Specialist will bring fresh ideas to enhance social media strategy, optimize content for modern search engines and Generative AI / Large Language Models (LLMs), and collaborate seamlessly across a complex corporate matrix with stakeholders of all seniority levels.

Primary Duties/Responsibilities: Social Media Strategy & Campaign Execution (Organic & Paid) Multi-Channel Organic Social: Create, schedule, and execute engaging B2B social content across corporate channels (LinkedIn, Facebook, Instagram, X, YouTube) to support brand awareness and strategic marketing campaigns.

Paid Social Media Strategy: Develop, build, and optimize paid social media ad campaigns to amplify reach, support corporate priorities, and drive targeted B2B audience conversion. Employee Advocacy Program: Manage the corporate social media advocacy platform distributing content newsletters, onboarding participants, and training employees on building their professional brands on LinkedIn.

Executive & CEO LinkedIn Management: Partner with executive leadership and the Chief Communications Officer to develop content strategy, draft, and publish weekly posts for Veolia's North America CEO LinkedIn account. Multimedia Content Creation & Editorial Production Copywriting & Publication Support: Write, edit, and curate compelling B2B copy for digital campaigns, blogs (managed via HubSpot), and press releases.

Visual & Short-Form Video Assets: Design eye-catching graphics and produce/edit short-form promotional videos using tools such as Canva, PlayPlay or equivalent tools. Editorial & PR Support: Assist with video scriptwriting, interview coordination, and daily media monitoring/news reports as needed.

Website Content Management & UX (Drupal CMS) Daily Web Operations: Build, update, edit, and publish digital content within the Drupal Content Management System (CMS), ensuring strict adherence to brand standards, accessibility, and high visual quality.

Campaign & Landing Page Support: Collaborate between marketing, communications, and business development leads to create and publish dedicated campaign landing pages, blogs, and corporate messaging updates. Technical & On-Page SEO: Understand and implement core Search Engine Optimization (SEO) best practices across corporate web properties, including keyword placement, metadata, content structuring, and internal linking.

Generative Engine Optimization (GEO): Adapt and optimize digital content for AI search engines and Large Language Models (LLMs) (e.g., ChatGPT, Perplexity, Claude), ensuring VNA's authority and content are easily cited and retrieved in conversational search query results.

Performance Tracking Search Performance Tracking: Monitor traditional and AI search visibility, adjusting keyword and editorial strategies based on evolving search behaviors. Web & Social Analytics & Performance Reporting: Track digital channel metrics, synthesize insights to continuously refine channel performance. Work Environment: Professional office environment with hybrid work schedule flexibility.

Qualifications & Requirements

Education/Experience/Background: Education: Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or equivalent practical experience. Experience: Minimum 5 years of progressive experience in digital content management, social media, or digital marketing for a B2B organization or agency.

Corporate Environment: Proven comfort operating effectively within a matrixed corporate structure and coordinating with stakeholders across various management levels. Knowledge/Skills/Abilities: Technical Knowledge & Tool Proficiency CMS proficiency: Hands-on proficiency updating and managing web content (experience with Drupal and Hubspot is preferred).

Social Platforms & Paid Ads: In-depth knowledge of organic B2B social channels, employee advocacy tools, and executing targeted paid social ad campaigns. SEO & AI Search Literacy: Applied understanding of traditional SEO and enthusiasm for adapting content strategies for AI/LLM search engines.

Visual Design & Video Production: Functional skills in graphic creation and short-form video editing tools (e.g., Canva, PlayPlay, CapCut, or Adobe Creative Suite). Analytics & Management Systems: Familiarity with social management platforms, web analytics tools, and workflow management systems.

Interpersonal & Operational Competencies Agile "Doer" Mindset: Highly motivated self-starter with a strong operational work ethic and the desire to contribute to higher-level campaign strategy discussions. Communication Skills: Excellent written and verbal communication skills, with the polish and confidence required to interface with C-suite executives.

Time Management: Exceptional organizational skills to manage concurrent project requests, prioritize deliverables, and meet deadlines under pressure. Physical

Requirements

Standard office equipment operation; occasional travel (<10%) for corporate events, team meetings, or production shoots.

Pay Range

$97,000 to $121,000 Per Year.

Benefits

Veolia's comprehensive benefits package includes paid time off policies, as well as health, dental, vision, life insurance, savings accounts, tuition reimbursement, paid volunteering and more. In addition, employees are also entitled to participate in an employer sponsored 401(k) plan, to save for retirement. Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.