Digital Content Specialist

About the role

Exceptional care starts with exceptional people.

For us, this is more than a job- it's a calling. It's waking up each day, looking for ways to make a difference with a compassionate, inclusive and talented team. Ochsner empowers you to discover your passion, reach your potential, and Pursue Your Purpose. Exceptional care starts with exceptional people and teams. Together we are leading the way.

This job assists in the implementation and optimization of content marketing initiatives.

Drafts, builds and edits web content; supports online reputation initiatives and provider profile management; collaborates with the creative media services and digital marketing teams on creative ideas, design options, functionality, implementation and content; assists in review of web and social data and search engine optimization (SEO) insights to inform decisions on optimizations and website enhancements; participates in the strategic planning process for clients; and assists with web projects, optimizations, social media campaigns, and the maintenance and growth of social programs.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.

Education

Required - Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Work Experience

Required - 3 years of experience in web management and content creation.

Preferred - 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Knowledge Skills and Abilities (KSAs)

• Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities.
• Writing and editing skills and knowledge of Associated Press (AP) style.
• Analytical skills and ability to use logic to formulate solutions to problems.
• Knowledge of user interface (UI)/user experience (UX) and search engine optimization.
• Organizational skills and ability to pay acute attention to detail to produce accurate, high quality work.
• Strong interpersonal and presentation skills.
• Knowledge of Google Analytics, Microsoft Office Suite, Adobe Suite and content management systems.
• Time management skills to complete tasks in a timely manner and manage multiple priorities in a fast-paced environment and ability to adapt to changing priorities and frequent interruptions.
• Ability to have reliable transportation to travel throughout and in between locations and occasionally out of town.
• Ability to work a flexible schedule, including nights, weekends, and extended hours.

Job Duties

• Supports the creation and management of web/social content and projects for optimal user experience.
• Drafts, builds and edits web content, including online copy, creative assets, video and social media content while maintaining consistency with brand or sub-branding guidelines.
• Supports online reputation management and provider profile accuracy through reputation monitoring and reporting and ensuring the accuracy and consistency of provider profiles.
• Collaborates with brand, design and creative media teams and/or manages external vendor partners on creative ideas and design options, functionality, implementation and content within brand guidelines.
• Reviews analytics reports and user behavior to gain knowledge of digital marketing strategy, track return on investment (ROI), bring new ideas and trends to team and inform decisions on optimizations and website enhancements.
• Participates in the strategic planning process for clients and assists with web projects, optimizations and social media campaigns.
• Assists with maintenance and growth of social programs and content for the brand.
• Performs other related duties as required.

Additional information

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

Physical and Environmental Demands

Medium Work - Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. (Constantly: activity or condition exists 2/3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work.

Even though the weight lifted may be only a negligible amount, a job should be rated Light Work: (1) when it requires walking or standing to a significant degree; or (2) when it requires sitting most of the time but entails pushing and/or pulling of arm or leg controls; and/or (3) when the job requires working at a production rate pace entailing the constant pushing and/or pulling of materials even though the weight of those materials is negligible.

NOTE: The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Please refer to the job description to determine whether the position you are interested in is remote or on-site. Individuals who reside in and will work from the following areas are not eligible for remote work position: California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington, Virginia, Washington, D.C., and United States Minor Outlying Islands, or any location outside of the United States.

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