Digital Marketing & Ecommerce Specialist

What You'll Do

• Execute digital marketing strategies focused on increasing qualified leads, customer engagement, and sales opportunities.
• Optimize website content, product listings, and landing pages using advanced SEO practices to improve search visibility and conversions.
• Support the development and growth of ecommerce and digital sales channels.
• Use AI-powered tools and automation to improve marketing productivity, content development, customer targeting, and campaign performance.
• Develop targeted email campaigns, digital advertising, and customer outreach initiatives that drive measurable results.
• Create compelling technical product content that connects product features to customer needs and purchasing decisions.
• Support independent sales representatives and distributor partners with effective digital marketing tools, product resources, and lead-generation campaigns.
• Identify opportunities for direct customer engagement through digital outreach, targeted campaigns, and market research.
• Track website traffic, lead generation, conversion rates, and campaign performance to identify opportunities for improvement.
• Collaborate with Sales, Product Development, and leadership to execute marketing initiatives aligned with business growth priorities.

What Makes You a Strong Candidate

• 3+ years of hands-on digital marketing, ecommerce, or B2B demand-generation experience.
• Strong working knowledge of technical SEO, keyword strategy, search analytics, and conversion optimization.
• Experience with ecommerce platforms, CRM systems, marketing automation, and digital analytics.
• Active experience using AI tools to improve marketing workflows and outcomes.
• Understanding of B2B distribution, manufacturer representative networks, or multi-channel sales environments.
• Ability to write compelling customer-focused content and communicate technical products effectively.
• Comfortable conducting customer outreach and working directly with sales teams.
• A results-oriented mindset with the ability to connect daily marketing activities to measurable business outcomes.
• Experience in commercial lighting, electrical distribution, building products, industrial manufacturing, or related B2B markets is highly desirable.

Who Thrives Here?

• Someone who doesn't wait to be told what to improve.
• Someone who sees an outdated process and starts researching a better solution.
• Someone who knows that AI is changing marketing and wants to be ahead of that change.
• Someone who gets excited about turning a search result into a lead, a lead into a customer, and a customer into long-term revenue.

Why This Opportunity?

• You'll have the opportunity to influence how an established company embraces modern marketing technologies and builds new channels for growth.
• Your ideas will be welcomed.
• Your initiative will matter.
• And your results will be visible.

If you're ready to do more than maintain a marketing program, we want to hear how you'd help build a better one.