Digital Marketing Associate

Primary Duties and Responsibilities

Execution & Campaign Management

• Execute day-to-day digital marketing activity across email, social, and website in support of the digital strategy
• Build, schedule, and deploy email campaigns, and maintain a consistent cadence across the firm's email programs
• Manage the social media content calendar and publish content across the firm's profiles
• Maintain and continually improve the accuracy, brand consistency, and effectiveness of content across the firm's websites, strengthening navigation, usability, and conversion paths to better serve visitors and support lead generation
• Coordinate with agency partners on day-to-day deliverables, timelines, and quality, escalating issues to the Digital Marketing Manager as needed
• Monitor lead routing from website form submissions to confirm timely, accurate handoff, and flag any breakdowns

Analytics & Reporting

• Track, analyze, and report on the performance of digital channels and campaigns, including website, email, social, and agency-run paid media
• Build and maintain recurring performance reports and dashboards for the marketing team and business partners
• Translate data into clear insights and recommendations that inform strategy and optimize results
• Support testing and optimization efforts to improve lead quality, engagement, and conversion
• Monitor website and campaign performance for issues and opportunities

Cross-Functional Support

• Partner closely with the communications function, sharing context and supporting each other's work so email, social, and web content stay aligned
• Provide backup coverage for communications deliverables as needed, and serve as the go-to resource on digital tools and systems
• Share performance insights with the communications function to inform content and messaging decisions
• Build relationships with originators to understand their needs and support them with digital content and campaigns
• Submit and track IT requests and project work on behalf of the digital team
• Monitor competitor and industry digital activity and share findings with the team

Qualifications

• 3 to 7 years of experience in digital marketing, including email, social, or web
• A desire to grow a marketing career, with the versatility to learn new skills and cover more than one function
• Working knowledge of analytics and reporting, including turning performance data into clear takeaways
• Strong written communication skills and attention to detail
• Ability to manage multiple priorities and collaborate across teams, including building relationships with originators
• Experience with HubSpot, Google Analytics, and WordPress is a plus
• Bachelor's degree in marketing, communications, business, or a related field

Pay and benefits

Greystone offers a competitive base salary and bonus. The base salary range for this position is $95,000 to $125,000/year. The specific compensation that will be offered is based on an understanding of the hired candidates' qualifications at the time of hire. Employees are eligible for a discretionary bonus based on employee work performance reviewed during the annual review process.

At Greystone, we believe that finding creative solutions for our clients comes from the collaboration of people with diverse backgrounds and perspectives. We strive to build a work environment that empowers all individuals with opportunities to channel their entrepreneurial spirit. Greystone is an EEO employer.

*For HUD's 2025 fiscal year ending September 30, 2025. Based upon combined firm commitments received by Greystone Funding Company LLC and Greystone Servicing company LLC and excludes risk sharing and hospital loans."

Recruitment Spam

Greystone posts open roles only on our official Careers page at Greystone.com and on our Greystone LinkedIn page. We communicate with candidates exclusively through @greyco.com email addresses and our verified LinkedIn company page.

We will never request payment, fees, gift cards, or sensitive personal or financial information outside of a formal hiring and onboarding process, and we do not conduct interviews solely via text message or messaging apps.

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Instead, report the incident through the "Contact Us" form on Greystone.com and notify the platform where the contact occurred.

Greystone does not authorize or endorse communications from individuals falsely representing our organization.