Digital Marketing Manager

About the role

In this role, you will be a highly hands-on contributor responsible for executing RapidFort's digital marketing, state-of-art account-based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day-to-day execution, and driving measurable results.

This is an execution-first role where success is defined by your ability to build, launch, optimize, and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.

Responsibilities

• Architect, design, create, and implement/execute a state-of-the art Account Based Marketing (ABM) strategy and program
• Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs
• Hands-on Account-Based Marketing Outbound campaign specialist
• Create a curated targets for individuals within specific target accounts
• Always-on Campaigns
• Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads
• Marketing engine
• Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities
• BDR content, emails, scripts, snippets, and call strategies
• Enable BDRs to know all of the content was downloaded, watched, selected, or viewed
• Develop lead scoring strategy for CRM (Hubspot)
• Matching ICP to buyer persona
• Repurposing, rewriting, and retargeting content
• Knowledge of ICPs and buyers inside and out
• Responsible for all outbound sequences, timing, etc.
• Comprehensive nurture campaigns
• Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)
• Potential to assist with and lead inbound marketing initiatives
• High growth opportunity
• Technical knowledge of Google TAG manager, Hubspot, Google Ads, LinkedIn Ads, Reddit Ads
• Email segmentations based on ICP, buyer persona, geographic
• Targeting for targeted regions EMEA, US, APAC, etc.
• Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)
• Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
• Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas

Cross-Functional Collaboration

• Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns
• Ensure campaigns align with product messaging, launches, and positioning
• Support webinars, events, and partner campaigns to maximize lead generation

Requirements

• 7-10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
• Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
• Understanding of marketing funnels, lead generation, and conversion optimization
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, execution-driven environment
• Bachelor's degree in marketing, business, or related field

Preferred Qualifications

• Experience with AI-driven marketing tools and campaign optimization
• Exposure to account-based marketing (ABM)
• Experience working with paid media budgets and/or agencies
• Familiarity with cybersecurity or enterprise SaaS markets

What Success Looks Like

• Campaigns are launched quickly, accurately, and at high quality
• Continuous improvement in campaign performance and conversion rates
• Increased contribution to marketing pipeline and revenue
• Strong alignment between execution and product marketing messaging
• Ability to independently manage and optimize multiple campaigns

Compensation & Benefits

• Annual base salary of $140,000-$180,000, depending on experience and qualifications
• Equity participation
• Comprehensive health benefits, including medical, dental, and vision coverage
• Paid time off and company holidays
• 401(k) retirement plan

U.S. Citizenship Requirement

U.S. citizenship is required for this position due to the role's support of RapidFort's work with U.S. federal government customers.

What We Do

RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end-to-end vulnerability management platform that includes curated near-zero-CVE open-source images, advanced runtime profiling, automated CVE remediation, and software attack-surface-management (hardening) capabilities to continuously secure and optimize containerized applications.