Digital Marketing Specialist - Account Manager

About the Role

WebFX is seeking a candidate for our Marketing team. Our ideal candidate has 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.

Educational Requirements

• A Bachelor's Degree
• A Cumulative GPA of 3.4 or above

Skills and Experience Requirements

• Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
• Excellent verbal and written communication skills
• Outstanding customer service skills
• Presentation skills
• Strong aptitude for research and analysis
• Proven ability to succeed as part of a team, as well as to take initiative and work independently

Location Requirements

• This role is based fully on-site at our office in Lancaster, PA. We are seeking candidates who are willing and able to work from this location daily, Monday-Friday.

Qualities and Traits: Who You Are

We are looking to invest in exceptional early-career professionals with a proven track record of excellence and personal initiative, who are looking to grow their career at an award-winning agency.

Not sure if this is you? See if the following statements resonate

• You Set a High Bar For Yourself: You aren’t looking to just check the box; you care about the quality of your work and actively challenge yourself to improve.
• You Take Ownership: When you see something that needs to be done, you don’t hope someone else will take care of it; you step up and make it happen.
• You Learn Quickly and Aren’t Afraid to Try New Things: You embrace the process of trying, making a mistake, learning from it, and trying again.
• You’re Motivated by Goals and Measurable Results: You’re not content to just hope your work is improving; you thrive when you have a goal to work towards, and a plan for how to get there.
• You’re a Critical, Creative, and Analytical Thinker: You don’t just take things at face value; you’re curious about how things work, how they could be improved, and what new solutions might be worth trying.
• You’re Looking for a Career, not Just a Job: You’re not looking to just clock in, do busywork, and clock out; you’re excited about becoming an expert, taking on new and interesting challenges, and watching yourself climb towards your goals

The Job Responsibilities: What You'll Do

• On-the-job training is provided in all of these areas. This breakdown shows what your day-to-day will consist of once you're fully up and running in the role.
• Client Relationship Management

(About 40% of your day)

• Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success
• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Marketing Campaign Strategy & Execution

(About 35% of your day)

• Develop and execute data-driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client business objectives
• Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets
• Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic
• Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date

Performance Analysis & Reporting

(About 15% of your day)

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization
• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
• Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations

Marketing Research & Testing

(About 10% of your day)

• Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making
• Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience

Tools/Technical Skills You’ll Work With

• Excel/Google Suite
• AI Tools and Technologies
• Google Analytics and Google Ads
• Basic HTML
• RevenueCloudFX

Comprehensive, On-the-Job Training and Career Development

• Initial training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our roles include a built-in, upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Digital Marketing Specialist - Account Manager:

• Digital Marketing Analyst
• Digital Marketing Consultant
• Lead Internet Marketing Consultant
• Sr. Internet Marketing Consultant

Compensation

• Negotiable

Why Choose WebFX?

• Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times
• Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally
• Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business
• Flexible Schedule: Start your day between 8-10 am - when you do your best work
• Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching
• 100% Company 401k Matching: Up to 4%
• Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)
• Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!
• Health & Wellness: Employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks

• Pet-friendly office spaces, casual dress code, surprise catered meals, and more
• Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes
• ...And So Much More! Home buyer program, profit sharing, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients