Digital Marketing Specialist

About the role

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally-we attract top talent and collaborate.

We are seeking a talented and driven Digital Marketing Specialist to join our team at Fingerpaint Branding. This role is ideal for marketers seeking a variety of experiences and excited to try new strategies to drive business growth. As a Digital Marketing Specialist, you will leverage digital marketing and content creation to enhance brand awareness, increase consideration, and generate leads for new business opportunities.

Primary Responsibilities

• Business Understanding:
• Identify and drive new opportunities through qualified leads
• Become fluent in our branding and service offerings to effectively match clients with the right solutions
• Email Marketing:
• Develop engaging strategies to increase potential client engagement
• Create compelling content that aligns with Fingerpaint Branding standards
• Account-Based Marketing:
• Target specific accounts with personalized and timely communications
• Direct Outreach:
• Initiate direct communication with potential clients via email and LinkedIn
• Marketing Support:
• Assist with events, conferences, and additional non-digital marketing initiatives as needed

Ideal Candidate

• Experience in digital advertising, ad-tech, healthcare, or education industries (strongly preferred)
• AI-savvy mentality with a willingness to try new approaches
• Creative thinker with a passion for impactful campaign development
• Excellent written communication skills
• Detail-oriented and highly organized with a competitive spirit
• Self-starter who thrives independently and as part of a team
• Entrepreneurial, team-oriented mindset
• Strong ability to prioritize, manage resources, and oversee multiple projects

Background and Experience

• Bachelor’s Degree required (preferably in Marketing, Communications, or related field)
• 2-5 years of digital marketing experience
• In-depth understanding of online marketing, lead generation, and conversion strategies
• Hands-on experience with Hubspot as a key marketing tool

Additional information

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity.