Digital Media Buyer

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

What We Are Looking For

The Digital Media Buyer will be responsible for planning, executing, and monitoring media strategies to drive successful outreach through established partnerships and business agreements. The primary objectives of this role are to increase tour awareness, strengthen advertising campaigns, enhance marketing strategies, and boost event sales.

This position reports to the Director of Media and will work closely with the media team, community manager, design manager, and project manager to oversee campaigns from start to finish. The role requires strong analytical skills, the ability to prioritize tasks, identify trends and insights, and optimize spending.

The Digital Media Buyer will manage all digital marketing campaigns, monitor performance in real time, and provide detailed reporting to the touring team.

Key Responsibilities

• Extensive knowledge of digital advertising, including but not limited to Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic platforms
• Develop and execute campaign management and media strategies
• Collaborate with the Director of Media and fellow media buyers to plan and manage spend
• Manage marketing budgets; book, allocate, and account for advertising/media funds appropriately
• Prepare advertising settlements for each show and maintain vendor/media relationships
• Provide copy points for traditional media distribution for each project
• Maintain an organized ledger of all purchases by project and market ("working" media plan)
• Compile detailed AdPacks, including proposals and supporting documentation of media purchases, for submission to artist management on show days
• Track and report on key performance metrics, making strategic recommendations to maximize ROI
• Partner with the digital media team to develop creative solutions and custom content to increase user engagement
• Identify and implement additional marketing opportunities to drive ticket sales as needed
• Monitor marketing and social media trends to generate new ideas and promotional concepts
• Develop and pitch promotions to media outlets; schedule radio time, set up giveaways, and negotiate contracts with outlet
• Provide actionable insights on campaign performance by defining, measuring, and evaluating key media KPIs
• May supervise interns and assistants as assigned
• Complete all assigned tasks and services in a timely manner as requested by CMN

Requirements

• Bachelor's degree in Digital Advertising, Marketing, Sales, or related field (required)
• 2+ years of digital media buying experience (required)
• Bilingual in Spanish (verbal and written) (required)
• Strong knowledge of digital advertising platforms and methods, including Meta Business
• Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic advertising
• Strong time management and organizational skills; ability to manage multiple projects under tight deadlines
• Ability to work independently with minimal supervision and within a collaborative team environment
• Proven ability to build and maintain strong relationships and partnerships
• Comfortable working in high-pressure environments with strict deadlines
• Excellent communication skills with confidence and assertiveness in negotiations
• Flexibility to work extended hours and weekends as needed to meet client needs and deliverables

• Travel: Up to 10% travel required
• Pay Scale: $60,000-$70,000

Bonus

This position is eligible for a bonus under the current bonus plan requirements.

Benefits

Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.