Digital Solutions Manager, Home Services Specialist

About the role

*This is a remote position that requires you to work closely and collaboratively with a team.*

Our Competitive Advantage

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Digital Solutions Manager Opportunity

Townsquare Ignite has launched a specialty division dedicated to Home Services, responding to the increasing demand from clients in industries such as HVAC, plumbing, windows, roofing, and general contracting. As a Digital Solutions Manager, you will play a key role in helping these businesses grow through targeted digital marketing strategies, leveraging our Ignite and Interactive solutions.

Your role will focus on identifying and securing new clients in the Home Services sector, managing relationships to ensure their marketing objectives are met, and driving business growth through our full-funnel digital solutions. This is a fast-paced, client-facing role where you will work closely with local businesses to deliver results-driven marketing strategies.

Responsibilities

• Pipeline Management & Sales Growth: Drive digital sales revenue by securing new clients and expanding relationships with existing Home Services businesses.
• Strategic Consultation: Act as a trusted marketing partner, providing industry insights and tailored digital advertising solutions that align with each client's business objectives.
• Solution-Based Selling: Leverage an organic and targeted approach, combining website development, SEO, Business Management Platform integrations (Service Titan, House Call Pro, Field Edge, Service Fusion), and advanced programmatic strategies through LSA, SEM, Direct Mail and Ignite solutions.
• Client-Centric Approach: Conduct virtual and in-person consultations, offering expertise in industry trends, digital marketing, and performance-driven advertising strategies.
• Campaign Execution & Optimization: Manage the pre- and post-sale process, ensuring we exceed client expectations through data-driven insights and campaign recommendations.
• Performance Analysis: Utilize reporting tools to assess campaign effectiveness, providing recommendations that drive incremental business growth for our clients.

Additional information

Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications

• 2+ years of experience in programmatic media
• Experience in digital marketing, advertising sales, or business development, preferably within the home services
• Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics.
• Ability to build relationships with local service providers and understand their unique business needs.
• An entrepreneurial mindset with a problem-solving approach to client challenges.
• Proven ability to manage multiple accounts and drive revenue growth.
• BA/BS degree (preferred).

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program

Work @ Home Base Pay Range

$60,000 - $70,000 USD

Work @ Home Total Compensation Range

$150,000 - $200,000 USD