Director, Brand & Integrated Marketing

What You'll Do

Brand Strategy and Positioning

• Own and evolve the MeUndies brand strategy, positioning, voice, visual identity, and cultural point of view.
• Ensure the brand remains distinctive, relevant, emotionally resonant, and consistent across DTC, retail, wholesale, and licensed products.
• Translate company and commercial priorities into clear customer-facing narratives.
• Maintain and evolve brand guidelines while ensuring teams and external partners apply them consistently.
• Protect long-term brand equity while helping the company achieve near-term revenue goals.

Integrated Marketing Calendar

• Own the master MeUndies marketing calendar across product launches, promotions, seasonal moments, collaborations, licensing, retail, and cultural opportunities.
• Create one source of truth connecting Brand, Creative, Growth, Retention, E-commerce, Merchandising, Product, and Wholesale.
• Lead cross-functional planning meetings and ensure teams understand the objective, audience, message, deliverables, owners, deadlines, and success metrics for every major initiative.
• Identify calendar conflicts, missed opportunities, and resource constraints early.

Campaigns and Product Launches

• Lead the end-to-end go-to-market process for major campaigns, product launches, collaborations, and licensed collections.
• Develop sharp, actionable briefs grounded in customer insight, business goals, channel needs, and a clear creative proposition.
• Ensure briefs include the audience, insight, objective, positioning, key message, deliverables, channel strategy, timing, budget, and measurement plan.
• Partner with Creative to develop concepts that are both brand-building and commercially effective.
• Maintain launch readiness and hold cross-functional teams accountable to deadlines and deliverables.

Content and Social Strategy

• Own the integrated content strategy across organic social, campaigns, editorial, community, creators, partnerships, and emerging channels.
• Lead the Social team and establish clear channel roles, content pillars, publishing cadence, and platform-specific strategies.
• Build a content engine that allows MeUndies to respond quickly to cultural moments without losing brand consistency.
• Balance polished campaign content with creator-led, community-driven, educational, entertaining, and conversion-oriented content.
• Establish a disciplined testing and learning process for formats, messages, talent, and platforms.

Influencer, Creator, and Affiliate Strategy

• Own the strategy for influencers, creators, ambassadors, affiliates, and other external brand advocates.
• Develop a clear approach to seeding, paid partnerships, long-term creator relationships, performance affiliates, and brand ambassadors.
• Build programs that generate both culturally relevant content and measurable customer acquisition.
• Partner with Growth to define channel economics, attribution, testing budgets, and performance expectations.
• Identify creators and partners who authentically represent the MeUndies customer and brand values.

Licensing, Collaborations, and Partnerships

• Lead the marketing strategy for entertainment licenses, collaborations, and strategic brand partnerships.
• Partner with Product, Merchandising, Creative, Legal, and licensors from concept through launch.
• Develop a balanced licensing calendar that can drive customer acquisition and revenue without overwhelming the core MeUndies brand.
• Identify new collaboration and partnership opportunities that expand cultural relevance, audience reach, and commercial potential.
• Ensure all licensed marketing meets partner requirements while still feeling unmistakably MeUndies.

Consumer Insights and Cultural Relevance

• Build a strong understanding of the MeUndies customer through research, social listening, reviews, community feedback, competitive analysis, and performance data.
• Translate customer and cultural insights into actionable campaign, product, and content opportunities.
• Track cultural shifts, category trends, emerging platforms, and competitor activity.
• Serve as the internal voice of the customer and help teams understand what is changing in the market.

Brand Communications and Community

• Partner with internal and external resources on PR, earned media, founder communications, events, and brand reputation.
• Develop strategies that deepen customer participation, advocacy, and community.
• Identify opportunities for experiential marketing, events, pop-ups, and earned cultural moments.
• Help shape how MeUndies responds to sensitive cultural, customer, or reputational issues.

Measurement and Hindsights

• Establish clear success metrics before every campaign and launch.
• Lead formal post-launch hindsights that assess creative performance, channel performance, customer response, operational execution, and commercial results.
• Turn findings into specific changes for future campaigns instead of simply reporting results.
• Develop a brand-health measurement framework covering awareness, consideration, sentiment, engagement, customer growth, and brand relevance.
• Partner with Growth and Finance to understand incrementality, return on marketing investment, and the relationship between brand activity and revenue.

Leadership and Operations

• Lead, develop, and hold accountable the Brand and Social teams.
• Build clear workflows, decision rights, timelines, and standards for excellent execution.
• Manage relevant agencies, freelancers, creators, production partners, and brand budgets.
• Prioritize resources across competing initiatives and maintain a high bar for quality, speed, and accountability.
• Present strategies, plans, results, and recommendations to senior leadership.

What Success Looks Like

• MeUndies operates from one clear and reliable integrated marketing calendar.
• Every major launch begins with a strong brief, launches on time, and concludes with a useful hindsight.
• The brand has a more recognizable and culturally relevant point of view.
• Social and content become more consistent, responsive, and commercially effective.
• Influencer and affiliate programs have clear strategies, economics, and measurement.
• Licensing and collaborations support both revenue growth and long-term brand equity.
• Cross-functional teams have clearer priorities, ownership, and deadlines.
• Brand investment is measured with the same discipline as performance marketing.

What You Have

• 8–12+ years of brand, integrated marketing, or consumer marketing experience, ideally within a modern DTC, apparel, lifestyle, beauty, or consumer brand.
• Experience leading brand strategy and integrated campaigns across multiple channels.
• Demonstrated success building marketing calendars and launching products, collaborations, or licensed collections.
• Strong understanding of organic social, creators, influencers, affiliates, partnerships, and content development.
• Ability to connect brand-building activity with commercial performance.
• Excellent briefing, storytelling, presentation, and written communication skills.
• Strong understanding of consumer insights, cultural trends, and modern customer behavior.
• Experience managing teams, agencies, budgets, and complex cross-functional projects.
• Comfortable operating in a fast-moving environment with high expectations and limited bureaucracy.
• Willingness to work at both the strategic and executional levels.

Pay and benefits

The base salary range for this full-time position is $125,000-$150,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.