Director, Digital Experience & Discoverability
- Location
- Palo Alto, CA
- Listed
- 30 days ago
About the Role
We're looking for a Director to own our website end-to-end: the full experience humans and agents have with us online, from first discovery through decision and beyond.
This role also owns discoverability in the broadest sense. As buyers increasingly get answers directly from tools like Claude, ChatGPT, Perplexity, and Google AI Overviews, we need our brand to be accurately represented, cited and recommended everywhere people and AI systems go looking for answers. You'll lead the vision for this experience and guide a team in bringing it to life.
What You'll Own
Audience Experience & Buyer Journey Ownership
- Own the website as the connective tissue of the buyer journey - awareness through decision and advocacy
- Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs
- Set the standard for tone, storytelling and clarity so every page feels like one coherent experience
- Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery
Digital Experience for Two Audiences: Humans and LLMs
- Direct our web experience strategy for both humans and Agents: offering structured and unambiguous e xperiences for LLMs and AI Agents to parse and cite accurately
- Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking
- Build feedback loops to monitor what LLMs say about the brand and correct gaps at the source
Discoverability: SEO, AEO & GEO
- Build and lead a program to monitor and improve brand visibility across AI answer engines (Claude, ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO
- Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility
- Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites)
- Set organic growth targets and oversee the team's CRO experimentation
AI-Powered Marketing Operations
- Lead adoption of AI tools across the marketing org - content workflows, personalization, on-site assistants
- Evaluate and build the business case for emerging AI marketing technology
Measurement & Reporting
- Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics
- Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget
What You'll Need
- 8+ years leading web/digital experience, including 1-2+ years working on AI search/AEO/GEO strategy
- Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well
- Track record owning a website as a full buyer-journey experience, not a single workstream
- Strategic thinker who can shape category narrative, not just execute a content plan
- Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)
- Strong stakeholder management across marketing, product, design and engineering
- Comfortable operating in ambiguity, since best practices in this space are still evolving
Nice to Have
- Experience with structured data/knowledge graphs
- B2B SaaS background
- Public POV (writing, talks, LinkedIn presence) on AI search or SEO
Hiring Pay Range
$175,000 - $218,700
Benefits
In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.
About Uniphore
Uniphore is the Business AI company. Our sovereign, composable and secure AI platform connects enterprise data, fine-tunes AI models and deploys agentic AI across the enterprise. We empower every worker to boost productivity and help businesses grow faster, operate smarter and reduce costs. Trusted by more than 2,000 businesses globally, and recognized on the Deloitte Fast 500, Uniphore delivers on the promise of AI as a transformative force for business.
Equal opportunity and legal notices
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
From Uniphore's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Director, Digital Experience & Discoverability role at Uniphore, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
Where is the Director, Digital Experience & Discoverability job at Uniphore located?
This Director, Digital Experience & Discoverability position at Uniphore is located in Palo Alto, CA. Always check Uniphore's application page for specific state eligibility or relocation policies.
How do I apply for the Director, Digital Experience & Discoverability position at Uniphore?
This listing links directly to Uniphore's Workday application page. You can apply directly on Uniphore's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.