Director Digital Products

About the role

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• Director Digital Products
• Auto req ID: 62668
• Title: Director Digital Products
• Job Function: Digital
• Location: JUNEAU
• Workplace Category: Onsite

In your role Director, Digital Project Management, you will

• Define and communicate the digital product portfolio vision, strategy and multi-year roadmaps, connecting customer needs and enterprise priorities to measurable outcomes.
• Lead portfolio planning, prioritization and delivery across H-D.com, the H-D App, connected product experiences and business marketing technology products.
• Establish outcome-based product KPIs and use performance data, customer insight, experimentation and post-launch analysis to guide investment and optimization decisions.
• Own the product operating model and strengthen product management culture, including discovery, prioritization, roadmap discipline, agile ways of working and accountability for results.
• Lead, coach and develop a high-performing organization of product managers, product owners and product delivery professionals.
• Partner with Experience & Design, Software Engineering, Digital Marketing, eCommerce, Analytics, Commercial, Marketing, Finance, BST, dealers and suppliers to bring priority experiences to market.
• Build financial and business discipline into portfolio choices, budgets, vendor management and investment recommendations.
• Drive product marketing strategy and go-to-market readiness so launches have clear audiences, value propositions, adoption plans, measures of success and post-launch optimization.
• Champion continuous discovery and validation through customer research, analytics, concept testing, prototypes, A/B testing, pilots and market feedback.
• Identify portfolio dependencies, trade-offs and risks; provide clear recommendations and timely escalation to senior leadership.
• Create an environment of customer obsession, speed, learning and accountability while balancing experience quality, business value, cost, timing, privacy, security and technical sustainability.

The successful Director, Digital Product should have

• 10+ years of progressive experience in digital product management, product strategy or related digital leadership roles.
• 5+ years of direct product management experience launching and optimizing customer-facing digital products.
• 5+ years leading product management teams and developing product managers and product owners.
• Demonstrated success defining product vision, portfolio strategy, roadmaps, priorities and outcome-based KPIs.
• Experience leading digital products across web, mobile applications, connected experiences, commerce, marketing technology or comparable omnichannel environments.
• Strong business and financial acumen, with experience connecting product investments to customer, operational and commercial outcomes.
• Fluency in customer discovery, user-centered design, analytics, experimentation, agile product development and go-to-market practices.
• Ability to influence senior leaders and align diverse stakeholders when priorities, decision rights and trade-offs are complex.
• Excellent analytical, written and verbal communication skills, with the ability to translate complexity into clear decisions and action.
• A demonstrated history of accountability, talent development and performance delivery.
• Bachelor’s degree from an accredited institution; MBA or other advanced degree preferred.
• Familiarity with product planning, roadmapping, analytics, experimentation and agile delivery tools.

Measures of Success

• Clarity and adoption of portfolio strategy, product roadmaps, priorities and decision rights.
• Reliable delivery of priority products and launches with effective cross-functional readiness.
• Measurable improvement in product adoption, engagement, conversion, dealer interaction, loyalty and other approved business outcomes.
• Consistent use of customer insight, analytics and experimentation to validate decisions and optimize products.
• Improved product management capability, team health, role clarity and accountability.
• Effective management of portfolio investment, suppliers, risks and dependencies

Pay and benefits

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: Yes

Travel Required: 0 - 10%

Pay Range: $171,800 - $274,700

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer

Relocation: This position is eligible for domestic relocation assistance (within posted country)

Nearest Major Market: Milwaukee

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Test Engineer, Testing, Software Engineer, MBA, Manager, Engineering, Technology, Management

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