Director, Growth Marketing

Overview & Responsbilities

The Director, Growth Marketing will play a critical role in scaling Knit's go-to-market engine. This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs.

You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs. You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit's positioning and market opportunities into measurable pipeline.

You'll join a team that's building something category-defining and help shape how some of the world's most respected brands uncover and activate insights through AI-native research. This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results.

Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine. This is a hybrid role based in New York City.

You'll be measured primarily by

• Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets.
• SQL Generation: Growth programs produce a reliable volume of high-quality leads that Sales accepts and converts.
• Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting
• Campaign Execution: Integrated campaigns move quickly from concept to launch and are continuously optimized based on performance.
• Funnel Conversion: Conversion improves across key stages, including engagement to SQL, SQL to opportunity, and opportunity to pipeline.
• Cross-Functional Execution: Strong alignment with Sales, Product Marketing, Content Marketing, and RevOps, resulting in fast follow-up and predictable execution.
• Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs.

About You

A successful candidate is a senior B2B marketing leader who combines strategic thinking with operational excellence. You're comfortable owning outcomes, building teams, and partnering cross-functionally to drive growth.

Required

• 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
• Proven success driving pipeline and revenue impact in an enterprise GTM motion.
• Strong experience across growth channels, including paid, organic, content, and events.
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
• Command of marketing analytics, funnel metrics, and performance management.
• Hands-on experience with modern marketing automation, CRM, and analytics tooling.
• Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
• Builder mindset-energized by ambiguity and motivated to bring structure to a scaling organization

Nice to Have

• Experience in market research, insights, or adjacent data/analytics industries
• Familiarity with AI-powered products or platforms
• Experience in a high-growth startup where the GTM function was still being built

Benefits

Upon joining the Knit team, you will receive a competitive salary, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!

Salary

In accordance with New York pay transparency requirements, the salary range for this role is $135,000 - $175,000. Final compensation will be determined based on the candidate's level, experience, and qualifications upon joining Knit.