Director, HCP Marketing

Position Overview

Bicara Therapeutics is seeking a Director, Healthcare Professional Marketing (HCP) Lead to develop, lead, and execute HCP marketing strategy and promotions for Bicara’s lead candidate, Ficerafusp Alfa. The HCP marketing director will be a critical part of the launch readiness team and work closely with the Senior Director, Marketing to develop commercial HCP promotion strategy and tactical plans for Ficerafusp Alfa in Head and Neck Squamous Cell Carcinoma (HNSCC) within the US.

This is a high-impact, highly visible role that partners closely with Commercial Strategy, Commercial Operations, Market Access, Medical Affairs, Insights & Analytics, Legal & Compliance, Competitive Intelligence, Sales, and Training. This role will also involve managing agency partners and overseeing workstreams that involve broad and meaningful internal and external collaboration.

This role is based in our Boston office and follows a hybrid schedule, with three in-office days each week.

Responsibilities

• Lead HCP marketing strategy for Ficerafusp Alfa’s lead indication in 1L R/M HPV-negative HNSCC as Bicara prepares for potential US FDA approval. This includes developing an understanding and assessment of the US market opportunity, gathering insights to inform sources of business and market opportunities, analyzing competitive landscape, identifying key site of care and key account segmentation needs, developing customer-focused and differentiated product and indication positioning, and tailoring messages to key target audiences.
• Develop and execute the HCP launch plan across key channels, including personal promotion, digital/media marketing, peer-to-peer promotions, and congress.
• Lead the development of the HCP messaging platform, from end-to-end, including the development of the core visual aid, derivative materials for personal and non-personal promotion, and pull-through across training and resource roll-out initiatives.
• Oversee HCP Digital/Media strategy and execution for development, implementation, and optimization of the multi-channel marketing mix, including omnichannel digital and media strategy and implementation, and creation and deployment of educational resources towards brand objectives and KPIs across key audiences.
• Serve as a resource and collaborate with medical affairs, field medical, commercial strategy and market development, commercial field teams, and ensure alignment of HCP strategy, launch objectives, key messaging, and functional roadmaps.
• Engage with physician experts, including but not limited to Key Opinion Leaders (KOLs), Regional opinion leaders, and key community stakeholders to identify critical market needs and opportunities.
• Partner with sales training and field leadership to develop learning standards, provide input on learning modules, and product certifications.
• Ensure compliant marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines.
• Manage and track budget spend to ensure operations stay within approved budget and phasing.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8+ years of experience in biopharma, marketing, or other commercial roles.
• Oncology experience required (new product launch experience preferred).
• Experience operating in evolving market and organizational dynamics.
• Strong clinical, scientific, marketing, and oncology business acumen.
• Experience developing brand plans in support of business objectives.
• Strong communication and cross-functional leadership skills.
• Alignment with Bicara's core values.
• Ability to travel up to 25% of the time.