Director, Head of Product Marketing
- Pay
- $187,000 – $278,200 per year
- Location
- San Francisco, CA
- Listed
- 4 days ago
About the Role
Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.
In this role, you will define the core value proposition of Twitch's product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You'll build systems that move beyond one-off "launch day hype," anchoring your strategy in continuous lifecycle adoption and creator unit economics. You'll ensure that our community understands the deep why behind our tools before the what even ships.
You Will
- Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
- Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch's breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.
- Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.
- Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.
- Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.
- Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Basic Qualifications
- Experience managing teams
- 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
- Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.
- Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
- Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
- Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets
Preferred Qualifications
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Additional information
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Pay and benefits
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
- USA, CA, Culver City - 187,000.00 - 252,900.00 USD annually
- USA, CA, IRVINE - 187,000.00 - 252,900.00 USD annually
- USA, CA, SAN FRANCISCO - 205,700.00 - 278,200.00 USD annually
- USA, NY, New York - 205,700.00 - 278,200.00 USD annually
- USA, WA, Seattle - 187,000.00 - 252,900.00 USD annually
About Twitch
Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come together to chat, interact, and make their own entertainment.
We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we're solving on our Blog.
Equal opportunity and legal notices
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation.
Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
From Twitch Interactive, Inc. - D48's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the Director, Head of Product Marketing role at Twitch Interactive, Inc. - D48?
The Director, Head of Product Marketing posting at Twitch Interactive, Inc. - D48 states compensation of $187,000 – $278,200 per year. Final pay may depend on location, experience, and interview evaluation on Twitch Interactive, Inc. - D48's official career site.
Where is the Director, Head of Product Marketing job at Twitch Interactive, Inc. - D48 located?
This Director, Head of Product Marketing position at Twitch Interactive, Inc. - D48 is located in San Francisco, CA. Always check Twitch Interactive, Inc. - D48's application page for specific state eligibility or relocation policies.
How do I apply for the Director, Head of Product Marketing position at Twitch Interactive, Inc. - D48?
This listing links directly to Twitch Interactive, Inc. - D48's application page. You can apply directly on Twitch Interactive, Inc. - D48's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.