Director, Influencer Marketing (Consumer)

About the role

Anticipated State Date: January 2027

About This Role

We're seeking a Director, Influencer Marketing (Consumer) to lead innovative campaigns that connect brands with culture across sports, fashion, wellness, tech, and more. You'll oversee everything from influencer casting and negotiation to campaign strategy and reporting, ensuring authentic partnerships that drive measurable impact.

In this role, you'll collaborate with PR and integrated teams to shape storytelling that bridges online engagement with real-world action. You'll bring deep knowledge of platforms, advocacy strategies, and trends to keep Orchestra ahead of the curve. If you're a strategic, creative leader who thrives on building relationships and delivering results, this role is for you.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

Accountabilities and Qualifications

As the Director, Influencer Marketing (Consumer) you will

• Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from sports, tech, real estate, health to fashion, beauty, wellness, lifestyle and more
• Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights
• Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels
• Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience
• Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management
• Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends
• Foster positive relationships between clients, influencers, and consumers
• Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations
• Support new business development by fielding calls, drafting scopes of work, and contributing to proposals
• Act as agency liaison with major social platforms, digital influencers, and partner agencies

Essential skills

• 5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
• Demonstrated ability to think through communication strategies and deliver tangible results
• Strong client management experience, serving as a trusted senior advisor, managing complex stakeholder relationships and providing strategic counsel from campaign development through execution
• Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
• Experience working within highly matrixed organizations, collaborating across multiple teams, disciplines and client verticals to align priorities and deliver integrated influencer programs
• Deep knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
• Expertise in both organic and paid advocacy strategies
• Experience leading the execution of influencer programs across activations, including events, creator mailers and gifting, and paid influencer campaigns, from concept and talent selection through execution and amplification
• Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
• Experience with daily management of junior level staff members as well as management up to senior executive
• Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them
• Comfortable working across industries with an ability to connect the dots between their similarities
• Desire to constantly innovate and test new things, not just follow a pre-established playbook

Salary range (commensurate with experience and skills): $110,000-$125,000

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Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals.

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