Director of Account Based Marketing

A day in the life

As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue - serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.

You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed. This is a builder-and-operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters.

You'll manage the connective tissue between strategy and execution - ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.

Key Responsibilities

• Own end-to-end ABM strategy and delivery across the B2B client portfolio - account selection and tiering, intent signal strategy, and multi-channel orchestration
• Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams
• Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team
• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams
• Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed
• Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation
• Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities
• Employ AI technologies to enhance and optimize ABM processes and reporting
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting
• Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches
• Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology
• Own the ABM measurement framework - pipeline influenced/sourced, account engagement, and velocity through funnel stages

Role Requirements

• Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms - this is a non-negotiable requirement for the role, not a nice-to-have
• 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms
• Deep understanding of intent data, predictive scoring, and account tiering - and how to operationalize them across channels
• Comfort and ease presenting strategy to clients and leading discovery discussions
• Strong project management skills; able to run multiple client ABM programs concurrently
• Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them
• Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority
• Agency experience valued but not required

Key Performance Indicators (KPIs)

• Net MRR across B2B ABM / Strategy portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Ensure B2B/ABM clients receive the highest-quality strategic work, grounded in intent data and account-level insight
• Clear, direct, and radically candid communication with internal and external stakeholders
• Client value - has your work provided new insight, confirmed a course of action, or outlined a clear path forward

Benefits & Perks

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

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