Director of Analytics

About the role

Want to work at the cutting edge of social and culture? Want to join an agency working with some of the world's most exciting brands, and a team whose mission is to Spread Joy?

Movers+Shakers is a social-first creative agency driving cultural relevance for brands with Gen Z and Millennials. We work with some of the most viral brands, like e.l.f. and SharkNinja, and some of the biggest, like Hilton and P&G. Our expertise spans social strategy, campaigns, influencer, always-on content, and community management.

We've accumulated more than 250 billion views for our clients and have been recognized as a 3x "Small Agency of the Year" by Ad Age and one of Fast Company's "Most Innovative Companies in the World."

Demand for Movers+Shakers' industry-leading expertise has never been higher. We're in a period of rapid growth and transformation as our clients look to us for bigger, deeper strategic partnerships, creating exciting opportunities for our team to grow alongside the agency.

We're really proud of our work, and we're even more proud of our culture. New employees consistently comment on how positive and supportive our workplace is, how little ego there is, and how deeply our teams collaborate across disciplines.

Check out our case studies, webinars, and blog to learn more about the work we do and how we think.

Intrigued? Read on…

About the Role

We're looking for a visionary Analytics pioneer who doesn't just read the data, they decode the algorithms, predict cultural moments, and turn complex metrics into explosive creative wins. You'll sit at the intersection of data, creative, strategy and AI, helping turn social performance and audience intelligence into actionable insights that drive stronger creative work and meaningful business results for our clients. This role isn't about traditional reporting; it's about pioneering AI-driven, real-time intelligence for top-tier brands.

The ideal candidate is equal parts analytical thinker, storyteller, and builder. Someone who can see the bigger picture, roll up their sleeves, and identify smarter, more scalable ways of working.

You'll own our approach to social measurement and reporting, partner closely with cross-functional teams, and help modernize our analytics operations through emerging technologies, AI, and automation.

Key Responsibilities

Analytics & Measurement

• Own and evolve social media measurement and reporting across key platforms, including TikTok, Instagram, Facebook, LinkedIn, and Threads.
• Develop and refine KPI frameworks, benchmarks, and measurement methodologies that connect social performance to broader client objectives.
• Master the shifting algorithms across TikTok, Instagram, and emerging platforms to uncover the mechanics of viral success and audience growth.
• Translate dense data sets into crystal-clear, high-impact strategies that empower our creative teams to build campaigns that break the internet.
• Partner with strategy, creative, and media teams to identify opportunities for optimization, testing, and improved campaign effectiveness.
• Ensure consistency, accuracy, and quality across client reporting and analytics deliverables.

Reporting Innovation & Automation

• Architect next-gen reporting frameworks using cutting-edge AI and automation, setting a new industry standard for speed and precision.
• Evaluate existing reporting processes and identify opportunities to improve efficiency, scalability, and quality.
• Leverage AI, automation, and emerging technologies to streamline data collection, reporting, and analysis.
• Help develop standardized reporting frameworks, dashboards, and workflows that can scale across multiple client accounts.
• Partner with internal teams and external resources to improve the speed and efficiency of analytics delivery.
• Stay current on emerging analytics tools and technologies, bringing forward practical solutions that improve how we work.

Client Partnership & Strategic Insights

• Serve as a trusted analytics partner to client teams, providing guidance on social performance, audience behavior, and measurement strategy.
• Lead analytics presentations and client discussions, translating findings into meaningful business and creative recommendations.
• Identify trends, opportunities, and performance insights that can inform ongoing content strategy and future campaigns.
• Collaborate with account leadership to ensure analytics deliverables are aligned with client expectations and business goals.

Operational Leadership & Collaboration

• Oversee analytics workflows and reporting deliverables across multiple client engagements.
• Provide direction, quality oversight, and support to internal and external analytics resources.
• Establish processes and best practices that improve consistency, efficiency, and collaboration.
• Educate and empower cross-functional teams to better understand and leverage social data.
• Balance strategic thinking with hands-on execution in a fast-paced, evolving agency environment.

Qualifications

• 8+ years of experience in social media analytics, measurement, insights, or related disciplines, ideally within an agency or consultancy environment.
• Obsessed with culture, social algorithms, and the intersection of data science and world-class creative storytelling.
• A natural storyteller who makes data accessible, intuitive, and immediately actionable for internal collaborators and major brand partners alike.
• Experience with social analytics and listening platforms such as Sprinklr, Sprout Social, Brandwatch, Talkwalker, or similar tools.
• Familiarity with audience research and syndicated insights platforms such as GWI, MRI-Simmons, or YouGov.
• Experience improving reporting workflows, building dashboards, or implementing automation to increase efficiency.
• Experience architecting, deploying, and managing agentic workflows or multi-agent automation frameworks within an analytics environment.
• Confident, compelling storyteller who can make complex data accessible to clients and internal stakeholders.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deliverables.
• Experience collaborating with or overseeing distributed teams, freelancers, or external partners.
• Proactive, resourceful, and comfortable working both independently and collaboratively.
• Spread joy!

Base Salary Range

Our estimated range for this role is $140,000-150,000

*Don't let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role, with the possibility to flex up. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls.

We look forward to hearing from you!