Director of Brand Events

AI Fluency

Norm Ai prefers all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end.

Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity.

This Role

Norm is seeking a Director of Brand Events to build flagship programs that strengthen our market position and bring together the people shaping AI, law, regulation, and business. This role exists to establish events as a differentiated brand platform.

Reporting to the Head of Marketing, you will own Norm’s brand events strategy and execution end to end. You will determine where Norm should host, partner, sponsor, or create something new, then shape the programming, audience, speakers, partnerships, production, and guest experience.

What You’ll Do

• Build the strategy: Create Norm’s brand events roadmap, including flagship programs and original event properties that can grow in reach and influence.
• Identify opportunities: Determine the conversations, audiences, institutions, and market moments where Norm should have a meaningful presence.
• Create exceptional programs: Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences.
• Develop programming and audiences: Shape each event’s purpose, format, content, speakers, and guest list while recruiting influential participants.
• Advise and collaborate: Partner with Norm’s leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning.
• Own execution: Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion.
• Measure impact: Evaluate programs through strategic relevance, audience quality, relationship value, influence, and brand impact.

Core Qualifications

• Significant experience developing and executing high-profile events for senior and influential audiences.
• Experience developing executive-level programming and preparing senior leaders for public appearances.
• A track record of building an events strategy vs. simply managing an established calendar.
• Strong editorial and programming instincts, with the ability to recognize which conversations are timely and worth creating.
• Exceptional executive presence and credibility with senior internal and external stakeholders.
• The ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience.
• Strong creative judgment paired with rigorous operational and financial discipline.

Nice to Haves

• Familiarity with AI, legal technology, regulation, or another complex enterprise category.
• An established network across business, law, government, policy, technology, or academia.

30 Days

• Develop a strong understanding of Norm’s brand, business priorities, audiences, and existing event commitments.
• Build relationships with key internal stakeholders and assess current partners, processes, and capabilities.

60 Days

• Present a prioritized brand events strategy, including where Norm should host, partner, sponsor, or decline.
• Define initial concepts, target audiences, potential speakers, budgets, and success measures for priority programs.

90 Days

• Establish a clear roadmap for Norm’s flagship events and original event properties.
• Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement.

Base salary

$185,000 to $230,000 per year

The range displayed in this job posting reflects the minimum and maximum target for new-hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training.

Equity: Included

Benefits

• 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program.
• Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free.

• WORK LOCATION
• Location: New York City
• Work model: Hybrid
• In-office expectation: 3-4 days per week

Travel expectation: occasional travel for events, partnerships, and on-site production.