Director of Brand Strategy & Business Growth

Who Are We?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.

The Role

The Director of Brand Strategy & Business Growth leads OLLY's Brand Strategy Team and plays a critical role in turning business ambition into brand-driven growth. Working across OLLY's portfolio, this leader guides segment growth strategies, develops high-performing brand leaders, and connects consumer, commercial and operational perspectives into a unified plan for action. As a trusted partner to the VP of Brand Strategy& Innovation, they lead key strategic initiatives, diagnose business opportunities, and help ensure OLLY remains focused on the priorities that will drive disproportionate growth.

Key Responsibilities

Lead the Brand Strategy Organization

• Lead and develop OLLY's Brand Strategy team, building a high-performing organization capable of driving both brand health and business growth. Coach and develop segment leaders to operate as owners of their businesses, creating accountability for performance, strategic rigor, and cross-functional leadership. Foster collaboration across segments while ensuring resources and focus are directed toward OLLY's greatest growth opportunities.

Drive Segment & Portfolio Growth Strategy

• Partner with Brand Managers to develop clear growth strategies for OLLY's core business segments. Translate consumer insights, category dynamics, marketplace trends, and business objectives into actionable growth plans. Identify the most significant opportunities, barriers, and strategic choices that will shape the future of OLLY, while ensuring segment strategies ladder into a cohesive growth agenda.

Put the Brand at the Center of the Business

• Serve as the steward of the OLLY brand, ensuring consumer and brand strategy inform decisions across Marketing, Media, Commercial,Finance, Operations, Supply Chain, and Innovation. Build organizational alignment around who we serve, what the brand stands for, where future growth will come from, and what matters most to win. Connect functional strategies into one integrated brand and business growth plan.

Lead Business Performance & Growth Management

• Own a comprehensive view of business performance across revenue, share, household penetration, velocity, distribution, repeat, pricing, mix, and profitability. Diagnose underlying drivers of performance, identify emerging opportunities and risks, establish clear KPIs, and ensure segment and portfolio strategies evolve based on business results.

Lead Strategic Initiatives & Special Projects

• Partner closely with the VP of Brand Strategy & Innovation to lead high-impact, cross-functional projects that accelerate growth, improve organizational effectiveness, unlock new capabilities, or address critical business opportunities. Provide structured problem-solving, strategic analysis, and leadership to move priorities from concept to action.

Strategic Leadership & Organizational Influence

• Serve as a trusted thought partner to the VP of Brand Strategy & Innovation and a key connector across the organization. Elevate strategic thinking, commercial acumen, and growth management capabilities across teams. Build alignment around priorities, drive decision-making with data and consumer insights, and ensure the organization remains focused on the initiatives that will create disproportionate impact.

The Candidate

14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership, ideally with experience in ecommerce and media. This leader combines strong brand and consumer thinking with commercial and financial acumen, understanding how to translate insights into growth strategies that drive business performance.

They understand that brand strategy cannot live in a silo. They ensure that what the brand stands for, who it serves, and where it has the greatest right to win informs decisions across media investment, customer strategy, innovation, commercial planning, forecasting, demand planning, and operations. They are equally comfortable shaping long-term growth strategies, diagnosing business performance, and leading cross-functional teams against the company's highest-priority opportunities.

Strong analytical and financial acumen, coupled with a proven track record of developing talent, influencing senior leaders, and building alignment across complex organizations.

Capabilities + Skills Required

• Experience partnering across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation.
• Strong understanding of forecasting, demand planning, annual business planning, and portfolio management processes.
• Ability to connect consumer insights, brand health, commercial performance, and financial results to inform growth strategies and business decisions.
• Proven ability to influence senior leaders and align cross-functional teams around a common vision, priorities, and growth agenda.
• Demonstrated success leading and developing high-performing teams, fostering strong business ownership, accountability, and strategic thinking.
• Comfortable moving seamlessly between long-term strategic planning, complex problem-solving, and detailed business analysis.
• Proven ability to lead ambiguous, cross-functional initiatives and drive high-impact projects from insight to execution.
• Highly collaborative, curious, commercially minded, and action-oriented.

What to Expect During the Interview Process

• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team
• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*

Additional information

*At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different.

• THE DETAILS
• LOCATION: Remote, USA - 4X travel per year to company offsites
• HOURS: Full time, exempt (salary)
• MANAGER: VP of Brand Strategy & Innovation

Please Note

Candidates must be authorized to work in the United States without sponsorship.

Pay and benefits

The base pay range for this position is $164,250-$200,750. For this remote role, compensation is determined based on geographic location and experience, and the final offer will reflect these factors within the posted range.

What We Offer

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product
• And much more!