Director of Events Marketing

About the role

One Goal, One Passion - Growth is Everything at Window Nation

Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.

The Director of Event Marketing will be responsible for overseeing and managing all aspects of event planning and execution designed to build awareness and drive attendance at various home shows, festivals or other opportunities that may attract future customers. This leadership position requires exceptional organizational skills, strong attention to detail, and the ability to think creatively and strategically. The successful candidate will have a proven track record in event management, a passion for delivering exceptional experiences, and the ability to lead and inspire a team.

What You’ll Do

Lead the teams that bring Window Nation to communities across the country. As Director of Events Marketing, you'll oversee our nationwide department and lead a team of Regional Directors-setting the strategy, developing talent, and turning great event experiences into qualified sales leads.

• Lead and develop your team. Coach Regional Directors, set clear performance goals, and oversee recruiting, hiring, and training across the department.
• Shape the national strategy. Guide regional event calendars to grow our presence and generate leads through trade shows, home shows, fairs, festivals, and community events.
• Deliver great event experiences. Partner with Marketing on displays and materials, and establish consistent standards for customer engagement, lead capture, staffing, and event logistics.
• Manage the investment. Own the national events budget, allocate resources across regions, and prioritize opportunities that deliver strong returns.
• Keep teams aligned. Connect regional teams, Marketing, branch operations, and Sales around event plans, local market priorities, and timely lead follow-up.
• Own the results. Drive national lead generation goals, hold regional leaders accountable, and use lead quality, cost per lead, and event ROI to improve performance.
• Stay connected to the field. Visit markets and attend key events to coach leaders and strengthen execution. Travel approximately 30% of the time, including some weekends.

Basic Qualifications

• Bachelor's Degree
• 5+ years experience in event planning
• 3+ years in a leadership position
• Ability to work weekends and/or evenings to support events

Preferred Qualifications

• Experience leading across markets. Success managing regional leaders or geographically distributed teams, with the ability to set direction and hold teams accountable.
• A talent for developing people. Strong recruiting, hiring, coaching, and training skills, with experience helping managers grow into effective leaders.
• Event marketing expertise. Knowledge of event strategies that generate qualified leads, strengthen brand awareness, and create positive customer experiences.
• Strong business judgment. Ability to interpret performance data, manage budgets, and use insights to improve lead quality, cost efficiency, and event ROI.
• Organization and initiative. A proactive approach to planning, solving problems, and balancing competing priorities in a fast-paced environment, with strong attention to detail.
• Clear communication and collaboration. Strong written and verbal communication skills, with the ability to build relationships across Marketing, Sales, branch operations, and external event partners.
• Comfort with reporting tools. Proficiency in Microsoft Office, particularly Excel and PowerPoint, to analyze results and communicate plans and recommendations.

#LI-MJ1

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team - one that makes good decisions, drives innovation, and delivers better business results.

At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.