Director of Growth Marketing

About the role

Demand Generation | Events | Marketing Operations

Role Overview

The Director of Growth Marketing owns the measurable half of our marketing plan: the funnel, the channels that fill it, and the events that feed it. You will partner with the CMO across strategy and planning, and scale a growth function that is already taking shape, with the CMO leading the build out of the team. This role has a broad scope, real budget, and direct influence on how we grow over the next two years.

What You'll Do

Strategy and Planning

• Partner with the CMO on marketing strategy, annual planning and budget allocation across growth channels
• Translate company and sales goals into a growth plan with clear targets, channel level KPIs and pipeline targets

Demand Generation and Paid Media

• Plan and run paid programs across LinkedIn, content syndication, paid search, programmatic retargeting and performance brand channels such as YouTube pre roll
• Lead account based marketing against our targeted account list, coordinating channels and messaging so the right institutions see the right message
• Take a test and learn approach to new channels, with a keen focus on measuring impact and moving spend toward highest impact channels

Funnel, Measurement and Martech

• Implement lead scoring and a broader attribution model in partnership with the CMO and commercial teams
• Partner with Sales Ops on lead routing, and own quarterly reporting on marketing influenced pipeline and channel performance
• Own the Martech stack and spearhead marketing automation rollout

Event Strategy

• Lead the new Marketing Events Manager and set the strategy for events as a lead generation and awareness channel, including where we exhibit, securing speaking opportunities, and determining sponsorship levels
• Own channel level forecasting, KPIs and ongoing measurement for events
• Partner with Customer Marketing to spearhead our inaugural annual client conference in the fall, including overseeing event planning and ensuring the right clients and industry voices are in the room

Team Leadership and Scaling the Function

• Manage the new Marketing Events Manager
• Scale the growth marketing function as we grow, making the case for new roles and working with the CMO on hiring
• Operate as player and coach while setting the standards and processes the broader team will rely on

What You Have

• 10+ years in demand generation, with at least 3 years in B2B growth marketing
• A track record of building a demand engine at an early stage or high growth company, ideally selling to financial institutions, fintech or other regulated enterprise buyers
• Hands on fluency with marketing automation, CRM, attribution and paid channels
• Experience setting event strategy and judging return on sponsorships, tradeshows and field programs
• Comfort partnering with Commercial leadership on pipeline definitions, lead routing and attribution
• Strong analytical judgment and clear written communication; you can present a dashboard to an executive team
• Enthusiasm for leading and scaling a team: you delegate well, develop people, and know when to add capacity

Nice to Have

• Experience in banking, credit union or financial services marketing
• Experience implementing a marketing automation platform from scratch
• Familiarity with the community and regional bank conference circuit