Director of Influencer Marketing - Americas

Summary

The Director of Influencer Marketing will develop, execute and manage Influencer strategies to increase brand awareness and engagement in the Americas region for Huda Beauty. This role involves cultivating relationships with key media outlets, influencers, and stakeholders, creating impactful campaigns, and overseeing influencer partnerships to elevate brand's presence and credibility

Essential Duties and Responsibilities

• Develop and implement regional influencer strategy and approach for Huda Beauty across micros, mid tier, macro and celeb level influencers for both short term and long term partnerships.
• Identify new talent and influencers across new demographics and markets while continue to nurture existing influencer community while looking to
• Collaborate with Global Marketing to ensure brand equity and storytelling are consistent, while developing and modifying plans based on regional needs.
• Strong collaboration with other departments (Brand, Agencies, E-commerce) to drive overall business needs and keeping teams up to speed on support that can be expected
• Manage, plan & execute invite lists for regional and global events. Monitor performance and KPIs during and post activations
• Work in partnership with Global teams to scale and evolve influencer seeding strategy, including lifestyle, wellness and “fragheads”
• Lead and drive PR strategy in partenership with agency to ensure brand is top of mind and relevant across the editor community
• Develop and manage the Influencer marketing budget, ensuring cost-effective strategies
• Lead paid partnerships. Negotiate contracts and partnerships with influencers, ensuring briefs and deliverables are strategically aligned and KPIs achieved.
• Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates
• Set strong KPIs, measure effectiveness and track learnings for all influencer campaigns leveraging analytical tools when needed. Distribute insights and learnings regularly with internal teams via monthly reporting.
• Monitor expenses, analyze ROI, and adjust strategies accordingly.

Requirements

• Bachelor’s degree
• 10+ years of influencer or related marketing experience
• At least 4 years’ experience in identifying, engaging, and working with celebrity, micro-influencers and editors.
• Proven track record of successful campaigns in the beauty or fragrance space and existing relationships with influencers or talent managers
• Passion for building relationships and connecting with people
• Exceptional written communication skills with keen attention to detail
• Experience developing, executing and refining social and influencer strategies
• Has a strong understanding of different social platforms and what content would perform best on each platform, content best practices, and organic/paid rights & usage
• Obsessed with pop culture, social media, and a natural story-teller
• Passionate about beauty with an intense desire to learn and explore ways to innovate in those areas
• Self-starter, ability to thrive in a fast paced, start-up environment
• Creative thinker to help drive exciting, disruptive content and campaigns promoting brand growth
• Has a ‘no task too small’ attitude

Benefits

• Monthly “Self-Love Days” – at company discretion
• 401(k) matching contributions
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Hybrid working schedules (home & office)
• Quarterly product gifting

The pay range for this role is $125k-$200k. Individual compensation will be commensurate with the candidates relevant work experience, skills, qualifications, and location.