Director of Product

About the Role

We are hiring a Director of Product to own the end-to-end product experience at Niural. This is a player-coach role reporting directly to the CEO: you will set product strategy alongside the founders, lead and grow a unified team of PMs and designers, and stay hands-on enough to prototype, critique, and ship.

What You Will Do

• Own the product vision and roadmap across payroll, PEO/EOR, benefits, and payments as a single, coherent experience
• Set the taste bar for the company: every screen, every interaction, every word in the product reflects your standard
• Define the interaction model for agentic software: how users hand work to EMMA, watch it happen, and come away feeling the product is magical rather than opaque
• Use AI-native building as your default workflow: prototype in hours, test with real users in days, and expect the same velocity from your team
• Lead, hire, and develop a unified product and design team where PMs have design sensibility and designers think in product outcomes
• Run tight discovery loops with customers, from founder-led startups to enterprise HR and finance leaders, and turn insight into shipped product
• Partner closely with engineering on prioritization and quality; make tradeoffs explicit and decisions fast
• Own delight and correctness together, including the edge cases in tax, compliance, and money movement where the details are the product
• Contribute to the company narrative: your work will show up in fundraising, sales, and how the market understands AI-native payroll

What We Are Looking for

• 5+ years across product management, with 2+ years leading teams; you have shipped complex B2B or fintech products at scale
• True dual fluency, not adjacency: you can pressure-test a PRD and give a substantive design critique in the same meeting, because to you they are the same conversation
• Demonstrated taste: a portfolio or shipped work that makes people say "this feels different," even in an unglamorous domain
• You build with AI daily. You have shipped or prototyped with modern AI tools and believe the leverage they create raises the standard for craft rather than lowering it
• Strong opinions about what makes agentic and LLM-powered products feel trustworthy and magical rather than gimmicky
• Experience in payroll, HR tech, fintech, payments, or another regulated, correctness-critical domain is a strong plus
• Comfort operating with ambiguity, owning outcomes, and communicating crisply with founders, customers, and investors
• Track record of hiring people with taste and helping them get better

Nice to Have

• Founding design or founding product experience at an earlier-stage company
• Global product experience (localization, multi-country compliance, cross-border payments)
• Enterprise and SMB dual-audience experience