Director of Product Marketing

About the role

Axion Ray’s mission is to improve the quality and safety of innovative, engineered products - airplanes, electric vehicles, medical devices, home appliances, consumer electronics - by creating the world’s best proactive management platform, powered by the latest advances in artificial intelligence. Axion leverages bleeding-edge tech & AI stack to solve real-world problems.

With investment from top Enterprise SaaS VCs like Bessemer, and key strategic partners such as Boeing and Raytheon, we are uniquely positioned to solve the hardest problems in manufacturing today. Since our founding at the onset of 2021, we’ve deployed across some of the largest manufacturers in the world. If you want the chance to help build the future of manufacturing, join us!

As we scale, we are looking for a Director of Product Marketing to shape our product narrative, contribute to our go-to-market strategy, and drive adoption among leading manufacturing organizations. As the Director of Product Marketing, you will own the messaging and execution required to position our AI solutions as the market leader in manufacturing quality intelligence.

This is a hands-on leadership role reporting to the Head of Marketing, working closely with Product, Sales, and Solutions to ensure our offerings resonate with our target market and drive sustainable growth. You will be responsible for building and scaling the product marketing function, developing differentiated messaging and supporting continued revenue growth and adoption.

Key Responsibilities

• Own the launch process for new features and products, collaborating cross-functionally to ensure seamless execution and market impact
• Craft compelling product positioning and messaging that differentiates our solutions in the manufacturing sector, highlighting technical differentiators, AI-driven insights, and ROI
• Develop and refine buyer personas, leveraging deep understanding of manufacturing customer needs, pain points, and decision-making processes
• Create and maintain sales enablement materials - including pitch decks, case studies, battle cards, and product collateral-to empower the sales team
• Analyze market trends, customer insights, and competitive intelligence to inform product strategy and identify growth opportunities
• Partner with Product and Engineering to influence roadmap decisions based on market feedback and customer requirements
• Measure and report on the effectiveness of product marketing initiatives, using data to optimize messaging and inform future strategy
• Build and mentor a high-performing product marketing team as the company

Requirements

• 6+ years of progressively responsible product marketing experience, ideally with exposure to manufacturing, industrial IoT, or AI/analytics products
• 2+ years of management experience
• Background in B2B SaaS, Data or AI
• Demonstrated success in launching new capabilities and developing value propositions
• Proven ability to develop differentiated messaging and positioning for technical products to non-technical and technical audiences
• Strategic thinking with a strong understanding of marketing principles, practices, and techniques
• Experience influencing across groups with strong communication and presentation skills
• Demonstrates high level of personal credibility
• Ability to work collaboratively and build relationships with all levels within an organization
• Track record of excellent management skills, including recruiting, upskilling and mentoring
• Strong analytical background with ability to mentor others
• Demonstrated commercial mindset with a deep understanding of how to partner with sales and product to drive growth
• Excellent written and verbal communication skills, with the ability to create compelling narratives and content
• Comfortable operating in a dynamic, rapidly changing startup environment; flexible and hands-on

Preferred Qualifications

• Experience marketing AI capabilities
• Familiarity with quality management, process optimization, or industrial automation technologies
• Technical background or the ability to quickly grasp complex technical concepts and translate them into customer value

Why Axion Ray

• Join a fast-growing, early-stage startup with the chance to make a significant impact from day one
• Our culture puts people first - we will encourage you to bring your full self to work and will set you up to succeed
• Competitive compensation, meaningful equity, and benefits package
• Career development and leadership opportunities
• We bring a unique combination of technical and business skills, with company leaders from top tech companies like Palantir, business leadership from McKinsey, and automotive leadership from GM and Ford
• We’re an interdisciplinary team that prizes collaboration & diversity of thinking