Director of Sales and Marketing

Director of Sales

Lighthouse Senior Living - Ellicott City | Ellicott City, MD

What You'll Do

• Establish sales goals and oversee daily department operations to achieve and maintain targeted occupancy.
• Develop and implement the annual sales and marketing plan.
• Build relationships with prospective residents and families through timely follow-up, personalized presentations, and community tours.
• Plan advertising, newsletters, and other marketing materials; coordinate media outreach as appropriate.
• Strengthen community awareness through networking, public relations, and outreach.
• Develop and maintain relationships with referral sources and local organizations.
• Coordinate the move-in process with residents, families, and community departments to ensure a welcoming, organized transition.
• Develop and manage departmental budgets, forecasts, and staffing plans.
• Serve as a resident liaison and advocate, communicating feedback and concerns to the Executive Director.
• Support long-range planning and new programs; provide reports and recommendations to the Executive Director.
• Collaborate with community departments to ensure clear communication and continuity of services.
• Recruit, hire, train, supervise, schedule, evaluate, and coach sales and marketing associates.

What You'll Need

• Bachelor's degree or an equivalent combination of education and experience in marketing or a related field.
• At least three years of progressively responsible experience in marketing, senior living, or a related field.
• Valid driver's license and liability insurance for marketing travel.
• Strong leadership, relationship-building, presentation, and public speaking skills.
• Knowledge of marketing planning and analysis, along with practices, laws, and regulations applicable to senior living.
• Strong organizational skills and the ability to manage priorities while providing attentive service to residents and families.

Physical Requirements

• Ability to sit, stand, walk, climb stairs, reach, turn, bend, stoop, crouch, kneel, and perform fine motor tasks throughout the workday, with or without reasonable accommodation.
• Ability to lift up to 15 pounds unassisted, with or without reasonable accommodation.
• Ability to perform tasks requiring visual and hearing abilities, including color recognition, with or without reasonable accommodation.

Working Environment

• Work in a well-lit, well-ventilated community setting, with occasional exposure to dust, fumes, odors, water, and noise.
• Occasional outdoor exposure to weather and temperature changes.
• Frequent interruptions and interactions with residents and families who may be experiencing emotional distress.
• Flexibility to work evenings, weekends, or additional hours as needed for tours, events, and community operations.

What We Offer

• Salary $80,000-$90,000
• Comprehensive benefits, including medical, dental, vision, and life insurance.
• Generous paid time off and holiday pay.
• Flexible scheduling.
• Growth and advancement opportunities.

Ready to help residents and families find a place to call home? Apply today to join Lighthouse Senior Living - Ellicott City.

Additional Information

• This job description provides general information about the position and is not an exhaustive list of duties, responsibilities, skills, or working conditions.
• The Company reserves the right to revise job duties or assign additional responsibilities as needed.
• Associates may be required to work overtime, different shifts, or hours outside the normal workday or workweek.

• This position may include access to Protected Health Information (PHI) as defined under HIPAA.
• Associates with access will receive training on HIPAA requirements and the Company's health information policies.
• Violations may result in disciplinary action, up to and including termination.

• This job description does not constitute a contract of employment or alter an associate's at-will employment status.
• Employment is contingent upon successful completion of required pre-employment screenings, including a criminal background check, reference checks, drug testing, a physical, and verification of employment eligibility, as applicable and permitted by law.