Director of SEO & AI Search (Remote - West Coast Only & Pacific Time Hours)

About the role

Search is being rewritten. Come lead the team doing it.

The way people find brands is changing faster than it ever has, and most agencies are scrambling to keep up. GR0 isn't.

We're one of the fastest-growing digital marketing agencies in the country, and we're hiring a Director of SEO & AI Search to own the evolution of our core service line. This is the role for someone who sees what's coming in search, has the chops to build for it, and wants to lead a team doing work that actually matters.

You'll have a real seat at the table. You'll own outcomes, not just tasks. And you'll have the resources, the team, and the client portfolio to prove what's possible when deep SEO expertise meets genuine AI fluency.

What this role actually is

You're the head of SEO at a high-growth agency working with some of the most ambitious D2C brands in e-commerce. Your job is to make the department perform, scale, and stay ahead.

That means leading a talented team of SEO managers, driving retention and results across a diverse client portfolio, and being the person in the room who knows both the technical fundamentals and where the industry is going next.

You'll also be a builder. New processes, new capabilities, new revenue streams. If something isn't working, you fix it. If there's an opportunity no one has spotted yet, you find it.

What you'll own

• The team. Hire great people. Coach them well. Build a culture where high standards and psychological safety coexist. Weekly 1:1s are coaching sessions, not check-ins.
• The clients. Senior voice on strategy calls, QBRs, and escalations. You know which accounts are at risk before they churn, and you have a plan ready before anyone asks.
• The work. Full-funnel SEO strategies built on data: technical audits, content roadmaps, backlinking, digital PR, and cross-platform approaches spanning Google, Bing, Amazon, and beyond.
• The business. Department P&L, capacity planning, tooling decisions, sales pitches. You're not just running a service line. You're running a business unit.
• The future. AI search is not a side project. You'll lead GR0's point of view on generative engine optimization and make sure the team is ahead of every platform shift, not reacting to it.

Who we're looking for

• You have 5+ years of hands-on SEO experience, including 2+ years managing people, with agency experience that's non-negotiable.
• You've managed managers.
• You've owned a P&L.
• You've recovered at-risk campaigns and helped close new business.

• But beyond the resume, you're the kind of leader who gets energy from building.
• You're curious about AI search, not intimidated by it.
• You know how to win over a C-suite client and how to give a junior employee feedback they'll actually use.
• You hold a high bar and people still want to work for you.