Director of Strategy

Who You Are

You're a strategist with range and a specialty. There's a discipline you've mastered, the one other strategists call you about, and you have the breadth to connect it to brand, audience, channel, and business results. You find insights, and then you do the harder part: you turn research, data, and culture into a point of view clear enough for a creative team to run with and strong enough for a CMO to fund.

• As Director of Strategy, you'll own the strategy, roadmap, and business outcomes for 2 to 4 major client accounts.
• This is a hands-on role.
• You'll do the thinking, write the work, and present it to the client.

What You'll Do Here

Client Strategy Leadership

• Present recommendations to C-suite and senior client stakeholders
• Partner with account, creative, and media leadership to keep the work connected to the strategy

The Work

In a typical year, you'll lead or build

• Brand positioning, messaging frameworks, and brand architecture recommendations
• Creative briefs and campaign platforms
• Annual and integrated marketing plans
• Launch and go-to-market strategies
• Audience segmentation, personas, and journey maps
• Competitive and category analyses
• Research plans and synthesis, from stakeholder interviews to brand tracking
• Measurement frameworks and KPI plans
• Digital experience strategy for websites and platforms
• Quarterly business reviews and growth recommendations
• Pitch strategy and new business narratives

The Shape We're Looking For

We're hiring a T-shaped strategist: broad across the strategy disciplines and deep in at least one.

The breadth we expect

• Brand strategy: positioning, value proposition, messaging, and brand narrative
• Integrated planning: connecting audience, message, and channel into a full-funnel plan
• Insight generation: research, competitive analysis, segmentation, and journey mapping, synthesized into a point of view
• Briefing: briefs creative teams can act on and clients can approve
• Measurement: setting KPIs and turning performance data into next steps
• Business acumen: understanding how clients make money and how marketing moves it

• Where you go deep
• You bring real mastery in at least one of these. We care less about which one than about the work behind it.

• Brand architecture and portfolio strategy
• Launch and go-to-market strategy
• Digital and AI-enabled strategy (digital experiences, platforms, and how AI changes the way marketing works)
• Research and insights
• Customer experience and journey design
• Measurement and analytics
• CRM and lifecycle

In your application, tell us where you go deep and point us to one piece of work that proves it.

Requirements

• Agency experience: significant agency-side strategy experience, ideally in a Director-level or comparable role leading strategy across multiple client accounts
• Experience: 10+ years in marketing and strategy, with at least 5 in a senior strategic role
• Depth: demonstrated mastery in at least one of the areas above
• Education: bachelor's degree or above

How You Work

• Curious by default. You ask the second and third question, take as much interest in a client's business as in its marketing, and change your mind when the evidence calls for it.
• Driven by outcomes. You measure your work by what it changes for the client
• A builder. You're restless with the way things are. You see what an account or a process could become and build it; from a framework the team doesn't have yet to the case for the next piece of work.
• A real partner. You make account, creative, and media teams better, and you earn influence through the quality of your thinking.

Additional information

If you have the agency experience and the depth described above but don't match every other line, we'd still like to hear from you.

Pay and benefits

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching.

We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work.

(Bonus points if you're bilingual in Spanish and/or Portuguese.)